WELCOME'TO'BE'AGENCY!'

WHAT'WE'DO

Destination Services'[BE'Dutch]'● Incentive'trips'Corporate'events'● Parties and special'events

Meetings'● Teambuilding'activitiesProduct'launches ● Brand'activations &'Promotions

• Creative(knowhow(&(flexibility• Fast(response(time,(24/7• In>house(multilingual candidate database((1000+)• In>house(DTP(&(design(• Exclusive(activities(&(network(• Competitive(pricing

WHAT'MAKES'BE'AGENCY'UNIQUE

Execution(is(the(only strategy(people(will see.

BE'DUTCH'– DESTINATION'MANAGEMENT'BY'BE'AGENCY'

ABOUT'BE'DUTCHThe(Netherlands(has(so much to offer,(from urban excitement to natural tranquility or(somewhere in(between.(And we'd LOVE(toshow(you!(As(one of(the leading Destination Management(Companies((DMC)(in(the Netherlands,(BE(Agency(ensures unforgettableincentives,(events,(activities,and tours(all over(our beautiful country.(For(both employees(or(other stakeholders(of(your company.

OUR WAY'OF'WORKINGThanks to our extensive local knowledge and backed by a(strong(network of(suppliers that we(have(carefully selected over(the years,(we(are(committed to giving you an unforgettable and unique experience.

Whether your program(requires single(elements or(complex(ingredients,(we(will guarantee that our service(is(perfectly executedand customized according to your budget(and wishes.(

SOME'OF'OUR'SERVICESTransportation(&(logistics management,(hotel(&(venue selections,(entertainment,(design(&(decor,(catering(management,(multilingual event(&(hospitality staffing,(budget(&(financial(management.(

WHY'VISIT'THE'NETHERLANDS?'

Visionary(architecture,(vintage>meets>contemporary(fashion(and(interiors,(street(markets(selling(rainbows(of(fresh(flowers, haring (raw(herring),(caramel>filled stroopwafels (caramel>syrup>filled(waffles)(and(cheese,(and borrel ('drinks')(at(canal>side cafés are(all(reasons(that(people(love(The(Netherlands.(

But(above(all(The(Netherlands(are(especially(known(for(its(spirit.(If(something(doesn't(exist,(we(will(design(it,(build(it,(manufacture(it,(recycle(it,(craft(it,(launch(it((the(Netherlands(is(one(of(the(world's(hottest(start>up(hubs)(and(make(it(a(reality.(There's a(sense(that(anything's(possible(here((and(it(invariably(is).(

In(this(presentation(we(would(like(to(show(you(a(glimpse(of(why(you(should(visit(The(Netherlands.(Let(us take(care(of(the(organisation so you can enjoy all that our country(has(to offer!

1) Vibrant(cities

2) Exclusive event(venues

3) Inspirational meeting(environments

4) Unique(restaurants(&(cafes

5) Activities:(from creative &(cultural to adrenaline(

6) Our people getting things done

7) BE(our VIP

VIBRANT'CITIES

Amsterdam

EindhovenFrieslandUtrecht

Rotterdam Utrecht

Den Haag Maastricht Tilburg

EXCLUSIVE'EVENT'VENUES:'THE'BEURS'VAN'BERLAGE'AMSTERDAM,'PANAMA'AMSTERDAM,'AMSTERDAM'TOWER,'THE'RIJKSMUSEUM

EXCLUSIVE'EVENT'VENUES:'MARKTHAL'ROTTERDAM,'UFOVBUILDING'EVOLUON'EINDHOVEN,'MINIATURE'PARK'MADURODAM'THE'HAGUE,'THE'EFTELING'WORLD'OF'WONDERS

INSPIRATIONAL'MEETING'ENVIRONMENTS:'A'BUSINESS'CLUB'ON'THE'DAM,'REMBRANDT'TOWER'BOARDROOM,'POPVUP'IN'THE'FOREST,'A'CATHOLIC'CHURCH

INSPIRATIONAL'MEETING'ENVIRONMENTS:'OLD'BANKSAFE'THE'BARY,'GALLERY'KLOOSTER'NOORDWIJK,'MEADOW'SESSIONS'VILLA'OLDENHOFF,'THE'BOATHOUSE'KRALINGEN

UNIQUE'RESTAURANTS'&'CAFES:'THE'PANORAMA'RAIL'EXPRESS,'DINING'EXPERIENCE'AMSTERDAM'UNDERGROUND,'POSTHOORNKERK'AMSTERDAM

ADRENALINE'ACTIVITIES:'F1'RACING'ZANDVOORT'CIRCUIT,'4x4'SEGWAY,'FLOWBOARDING,'BUNGY'JUMP,'SKYDIVING,'WAVESURFING

CULTURAL'&'CREATIVE'ACTIVITIES:'DIAMOND'WORKSHOP'AT'GASSAN,'PAINTING'WORKSHOP'BY'FAMOUS'DUTCH'ARTIST'MARKUS,'STYLING'ADVICE'BY'DUTCH'COUTURIER'MART'VISSER'''

OUR'PEOPLE'GETTING'THINGS'DONE'

Execution(is(the(only strategy(people(will see.

BE'OUR'VIP'|'ACCESS'TO'AN'EXLUSIVE'NETWORK'IN'THE'NETHERLANDS

We(have(exclusive access(to a(broad range(of(services(in(The(Netherlands.(For(example:(

! Always(a(table in(exclusive restaurants(which are(fully booked every day! Exclusive tickets(for concerts and the(best(VIP(seats in(music venues! Access(to exclusive transport:(rent(a(yacht,(jet(or(helicopter

BE'OUR'VIP'|'ZIGGO'MEMBER'CLUB

Your(‘live’(concerts(in(Ziggo(Dome.(

Looking(for(a(large(hall(for(a(concert(or(event,(or(in(search(of(a(small(er)(room(for(a(company(party(or(after(party?(Large,(small,(intimate,(business(or(party:(in(Ziggo(Dome(World(you(will(find(the(ideal(location(for(any(type(of(event.(Really(anything(is(possible.

The(Ziggo(Dome(World(consists(of(multiple(locations(that(can(be(leased(together(or(separately.(We(have(an(exclusive(cooperation(with(Ziggo(Dome.((

Our guests can use the:

! VIP(Parking! Members(Entrance! Live(Avenue! Lounges! Private(dining room! Member(seats! After Party

CASE'STUDY:'L’ORÉAL'LUXE'CORPORATE'TRAINING'EVENT''

In(cooperation(with(ICI(Paris(XL,(L’Oréal(Luxe(organises(a large(Christmas(event for(Beauty(Advisers(of(the(Dutch(ICI(Paris(XL(shops(every(year.(Training(forms(an(important(part(of(this(event.(Training(sessions(on(brands(and(products(that(are(important(for(the(shops(over(the(Christmas(season(are(held(every(year.

BE(Agency(was(asked(to(work(out(a(creative(concept(that(would(elevate(the(training(sessions(during(the(event(to(a(higher(level.(An(interactive(game(element(was(added(to(the(training(sessions(based(on(the(assumption(that(the(Beauty(Advisers(would(better(remember(the(information(and(so(therefore(generate(higher(sales(over(the(Christmas(season.(The(ICI(Paris(XL(Beauty(&(Brains(Xmas(Quiz(by(L’Oréal(Luxe(was(born!(

BE(Agency(devised(the(entire(quiz(in(close(cooperation(with(L’Oréal(Luxe,(both(in(terms(of(content(and(look.'300(Beauty(Advisors(took(part(in(the(quiz(in(TivoliVredenburg's Hertz(Hall(in(Utrecht(using(keypads.(Each(training(session(was(followed(by(quiz(questions.(The(names(of(the(winners(were(projected(onto(a(screen(after(each(round.(After(three(rounds,(numbers(1>5(were(called(up(on(stage(to(receive(their(prizes.(Chris(Zegers,(the(host,(made(a(grand(show(of(it(all(and(the(evening(was(a(great(success!(

BE'AGENCY'S'ROLEWorking(out(a(proposal:(a(creative(event(concept(Coordination(and(production(of(the(quiz((technology(+(content)(On>site(support(from(start(to(finish(

It3was3a3brilliant3move3to3get3Chris3to3host3the3evening.3What3an3incredibly3nice3man3he3is!3Management3and3the3beauty3advisers3were3very3pleased.3We3can3look3back3on3a3smashing3evening!3– L’Oréal)Luxe)

CASE'STUDY:'#YOURMOVE'ACTIVATION'BY'SWATCH'AT'AMSTERDAM'AIRPORT'SCHIPHOL

Wear(a(skin(and(make #YOURMOVE!(For(the(introduction(of(the(new(Swatch(SKIN,(an(elegant(collection(of(11(watches,(passengers(were(given(the(opportunity(to(visit(the(activation(stand(in(Schiphol's(Lounge(1(throughout(July.(A(fantastic(collaboration(between(BE(Agency(and(Promotion(Partners(and Swatch(and(Gassan,(using(BE(Agency's(network(to(find(the(right(stand(designer.

The(harmonious(dial,(the(ultra>thin(case(and(the(unique(weight(are(all(reflected(in(the(design(of(the(brand(experience(and(the(materials(used.(Promotion(Partners’(promoters(are(the(summery(face(of(Swatch.(They(demonstrate(the(collection(and(enthusiastically(invite(passengers(to take(part(in(the(Swatch(#YOURMOVE(GIF(activation(event(organised(by(BE(Agency.

Passengers(are(challenged(to(show(their(moves(in(front(of(the(GIF(booth(in(the(stand.(On(the(printed(photo(is(a(unique(code(the(passengers(can(then(key(into(a(tablet(in(the(Swatch(shop(just(25(metres(away,(giving(them(the(chance(of(winning(a(Swatch(SKIN(watch(or(a(great(little(giveaway. The(GIF(is(also(emailed(directly(to(the(passengers(so(that(it(can(be(shared(on(social(media.(As(an(incentive,(a(Swatch(SKIN(watch(is(raffled(off(among(the(GIFs(shared(online.

A(successful(campaign,(which(not(only(generates(a(lot(of(visibility,(but(also(attracts(many(new(visitors(to(the(shop!

BE'AGENCY'S'ROLEWorking(out(a(proposal:(a(creative(activation(concept(Using(its(network(to(organise(the(brand(activation(event:(stand(builder,(photo(marketing,(in>house(staffing:(promoters(Coordination(and(support(from(start(to(finish((

CASE'STUDY:'MITSUBISHI'MOTORS'GOES'TO'VALENCIA!'

Having(made(a(huge(effort(to(achieve(last(year's(targets,(Mitsubishi(Motors(thought(a(special(reward(for(all(its(Dutch(dealers(was(in(order.Mitsubishi(Motors(did(not(want(to(leave(anything(to(chance(and(therefore(asked(BE(Agency(to(come(up(with(a(total(concept(for(an(incentive(trip(for(all(its(Dutch(dealers(and(their(partners.(

Mitsubishi(Motors(had(everyone(flown(into(Valencia(on(Friday.(BE(Agency(put(together(a(team(to(ensure(that(everyone(could(enjoy(the(weekend(and,(most(importantly,(that(everyone(had(a(lovely(and(memorable(weekend(together.BE(Agency(came(up(with(a(richly(varied(programme(for(Mitsubishi(Motors.(The(first(evening,(the(guests(were(taken(by(bus(from(the friendly(Ayre Hotel(Astoria(Palace(in(downtown(Valencia(to(restaurant(Submarino.(This(underwater(restaurant(is(located(in(the(Oceanografic Valencia,(the(largest(aquarium(in(Europe.(The(bottom(floor(of(the(restaurant(is(surrounded(by(a(sensational(aquarium.(After(dinner,(the(guests(were(treated(to(performances(by(Pleun Bierbooms (winner(of(the(Voice(of(Holland),(DJ(Mavis(Acquah(and(saxophone(player/DJ(Susanne(Alt.

The(guests(were(free(on(the(Saturday(morning(to(explore(the(city(on(their(own.(Lunch(was(held(in(restaurant(Blue(Marina(in(the(harbour.(Long(tables(were(set(for(the(guests(outside(on(the(terrace(overlooking(the(water.(After(lunch,(as(part(of(guided(tours,(the(guests(were(given(the(opportunity(to(use various(modes(of(transport,(such(as(cycling,(walking(or(going(by(Vespa(or(Segway.(The(tours(ended(at(restaurant(Orio,(where(the(guests(were(served(tasty(pintxos and(tapas.((

BE'AGENCY'S'ROLEWorking(out(several(proposals;(our(remit(was(to(find(a(sunny(destination.(The(complete(organisation(of(the(trip:(Transport((plane(tickets(+(local(transport)(+(hotel(+(activities(+(decoration(&(styling+(entertainment(+(production(+(technology(+(budget(management(+(providing(support(from(start(to(finish

This3was3the3second3time3we3worked3with3BE3Agency.3After3a3good3start3working3together3with3BE3Agency3last3year3with3a3great3weekend3in3Dublin,3we3asked3them3to3arrange3another3weekend3this3year,3but3this3time3somewhere3in3the3sun:3Valencia.3BE3Agency's3preparations3went3like3clockwork.3We3were3reminded3in3good3time3about3materials3that3needed3to3be3submitted3and3everyone's3needs3and3requirements3were3taken3into3account.3And3most3importantly,3working3with3BE3Agency3was3a3really3smooth3and3pleasant3experience.3The3weekend3itself3was3organised3meticulously.3All3our3guests3were3extremely3enthusiastic.3They3felt3they3could3ask3anything3and3really3felt3pampered.3BE3Agency3takes3things3off3your3hands.33- Mitsubishi)Motors)Management)Team

CLIENTS'WHO'HAVE'TRUSTED'US

YOUR'EXPERIENCE'POWERED'BY'BE'DUTCH