Transcript of INTRODUCING THE ENSIGHT eCRM SUITE Create. Communicate. Engage. Web: ://getensight.com Twitter:...
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- INTRODUCING THE ENSIGHT eCRM SUITE Create. Communicate. Engage.
Web: http://getensight.comhttp://getensight.com Twitter:
http://twitter.com/ensighthttp://twitter.com/ensight
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- Search Web Offline Social Email HOW YOUR CUSTOMERS ENGAGE WITH
YOU Offline Marketing Customer engages in- store or via call centre
Your Website Customer clicks around your website Search Customer
find you through search on Google (or Bing) Social Media Customer
visits your page on Facebook or Twitter Email Marketing Customer
subscribes to your email newsletter
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- Search Web Offline 3 rd Party Tools Browser Cookies In-house
Databases Social Email Closed Networks Email Addresses EACH CHANNEL
IS INDEPENDANT Offline Marketing Call centre, in-store attendants
Your Website Design, developers, web analysts Social Media PR,
social media, CRM teams Search Organic, PPC, SEO optimisation Email
Marketing Marketing and CRM teams
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- WHATS YOUR BIGGEST CHALLENGE? at the right place and time! to
the right audience Delivering the right message Products and
servicesCustomers but the right place and time are no longer where
you thought they would be
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- CRM Data User contributed information Transaction Data Derived
from purchases WHAT YOU KNOW ABOUT YOUR CUSTOMERS
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- Assumed Data Segments, recommendations Behaviour Data Derived
from activity CRM Data User contributed information Transaction
Data Derived from purchases WHAT YOU COULD KNOW ABOUT YOUR
CUSTOMERS
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- WHERE DO THE BIGGEST OPPORTUNITIES COME FROM? Data CRM Data +
Behaviour Data + Multi-Channel = Opportunities Sales
Opportunities
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- THE ONLINE CUSTOMER LIFECYCLE Acquisition Customers are
attracted to your website through various online and offline
methods Engagement Customers familiarise themselves with your
company and products by clicking around Retention and Reactivation
New tactical initiatives can help to reduce churn, and revitalise
customer relationships Up-Sell New up-sell opportunities arise
through regular, repetitive cross-channel communication Repeat
Visit Many customers visit multiple times before converting, after
they have considered all options Re-targeting Customers are driven
back to the site using email and SMS marketing as primary driver of
re-engagement Initial Conversion Customers that find what they want
convert by filling in a lead form or completing a small purchase
Cross-Sell Customers can be up-sold at the point of initial
purchase by analysing referral and click path activity eCRM
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- Profiling Building of detailed profiles for each and every
prospective customer Profiling Building of detailed profiles for
each and every prospective customer Targeting Delivering relevant
content to each and every customer, in their channel of choice
Targeting Delivering relevant content to each and every customer,
in their channel of choice Segmentation Grouping of customers into
logical target groups based on opportunities THE KEY TO SUCCESSFUL
eCRM CAMPAIGNS
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- JUST IMAGINE So where to from here?
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- WHAT ENSIGHT CAN OFFER 1.One solution that integrates all
online marketing channels 2.True cross-channel profiling 3.Advanced
tools for segmentation and personalisation 4.A tactical tool that
marketers can actually use!
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- THE ENSIGHT DIFFERENCE COMPETITIVE SOLUTIONS 1.Competitive
solutions work in isolation, and are difficult to integrate
2.Individual solutions lack the ability to report across channels
3.Numerous tools and skill sets are required to support each tool
THE ENSIGHT eCRM Suite 1.A comprehensive, holistic solution
2.Complete, multi-channel content delivery out of the box 3.The
foundation of your Digital Marketing Hub
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- The ENSIGHT eCRM Suite Publish Create and manage web content,
and distribute it everywhere! Communicate Send automated and
triggered messaging by email, mobile and social Profile Learn about
your customers by monitoring their online activity Analyse Analyse
activity and responses, and plan further tactical campaigns Target
Improve engagement by giving customers what they want, when they
want it WHAT ENSIGHT INCLUDES
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- SOME OF OUR CLIENTS
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- SOME OF OUR PARTNERS
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- LETS SEE WHAT IT LOOKS LIKE Lets take a closer look inside
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- Create personalised landing pages instantly Place forms and
collect data Both template driven and bespoke designs Easy content
creation
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- 1-click post to Twitter/Facebook/LinkedIn Automated generation
of RSS feeds Track responses, interest, top influencers Integrated
social media management
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- http://www.google.co.uk/ Fully automated profiling of all
customers Referrer attribution from all channels Device and
geo-location detection Automated profiling
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- Build segments using simple rules Target users on-site and via
email & SMS One-click behavioural targeting Rich segmentation
and targeting
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- Automated detection of mobile devices QR code generation and
tracking Text (SMS) outbound and response logging Mobile device
detection
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- High speed personalisation and delivery Fail-safe testing and
scheduling Full reporting on opens, clicks, bounces Built-in email
and SMS delivery
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- Build and place forms in an instant Collect, analyse and export
data Trigger auto-responder emails and more Simple creation of
forms
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- Create filters for cross-section analysis Further analysis by
segment Export and print results in real-time Advanced analysis and
reporting
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- Target customers using any data gathered Preview target lists
before deployment Cross-section segments over CRM data Integrated
targeting and reporting
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- Automated publishing and distribution Audit trail and version
rollback support Multiple contributors with workflow Team-based
production
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- Quick access to comparison reports Receive regular report
updates by email Rich, detailed reports in real-time Real-time
reporting
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- Integration with 3 rd party CRM apps Behavioural re-targeting
via ad networks Simple tagging system and API Fully integrated
solution
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- A truly comprehensive solution An easy to use interface that
anyone can learn A tactical tool that can also aid in strategy
development Benefits Flexible licensing options based on the size
of your team More cost effective than competitor solutions
Usage-based pricing Pricing Your own installation every time Fully
integrated with third party applications like salesforce.com
Developer friendly and includes an API for full customisation
Technical Fully supported by a dedicated team, through telephone
and email Includes full documentation Face-to-face training is
available on request Support IN CONCLUSION
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- THANK YOU Contact Us Web: http://getensight.com Twitter:
http://twitter.com/ensight Email: sales@ensight.co.uk