Post on 19-Nov-2014
INTERNSHIP REPORT ON ARVIND LIFESTYLE BRANDS
“ARROW”
UNDER THE SUPERVISION OFMs. HARLEEN SAHNI
PRESENTED BYGUDDAL BHAI
MFM 09-11
Introduction(LALBHAI GROUP)
• It operates in Business of Textile, Yarns and Garments.
• It was started in 1931.• These products are manufactured and
marketed through The Arvind Mills Ltd. The Arvind Products Ltd. Arvind Lifestyle Brands Ltd.
Introduction(ARROW)
• It is one of the Premium Brand, Arvind Lifestyle Brands Limited; manufactures, brands, markets, distributes and retails.
• The operations expand throughout India, Nepal, Bangladesh, Sri Lanka and the Middle East.
• Under license from Phillips Van Heusen, USA.• Premium Brands category also comprises of IZOD
, GANT, FLYING MACHINE ,MEGAMART, US-POLO.
Offerings
ARROW
Shirts(Casuals/Formals) Trousers(formals/semi-formals) Suits Knits(sweaters/T-shirts) Accessories
/Undergarments
Organizational Chart
• Organizational structure C:\Users\GSGUDDALS\Desktop\hyperlink.docx
Categorical Offerings(SHIRTS)
SHIRTS
1851 President Classic Premium
Process Flow
FORECASTING
CHANNEL WISE
/MONTH WISE
BREAKUP
APPROVAL BY CHANNEL
HEADSOTB
LINE PLAN(MINI
MUMS CONSIDERAT
ION)
SOURCES OUT/PROCURES SAMPLES
APPROVALFINAL
RANGE PLAN
Process flow in ordering of MERCHANDISE
SAMPLING Manufacturing Selection
ORDER PLAN Performa Invoice Approval
PURCHASE REQUISITION
Prepared on SAP
Subject to Approval froma
various departments
Process flow in ordering of MERCHANDISE
PO(PURCHASE ORDER)
Approval by SCM
Approval by Merchandiser
POs Merchandising Files
Account purposes Vendor Price Stickering
Department
FINISHED GOODS Arvind Logistics POD is sent to
vendor
STUDY OF MERCHANDISE MIX OF ARROW WOMEN’s WEAR
Product and Price
• Arrow women’s wear offering ranged into five subcategories namely:
1. Formal wears2. Casual wears3. Semi-formals and 4. Party wears5. Inner-wear/ Accessories
Physical Environment
The merchandise related with women’s category was aptly displayed so as to provide a clear view of variations and designs.
The presentation can be improved by not indulging in repetitions of same decorating item.
The presentation can be improved by keeping the contrasting Background which will enhance the visibility factor as well as give store a non-disguising look.
Physical Environment
• Display should be done to reduce the barrier of resistance and inertia and Mannequins should be placed where most no. of people can see the products on display .
• Men’s category occupy most of the space. It can be understood in terms of sales contribution, but it is also necessary to better communicate for Women’s Wear so mixing the merchandise with appearance of female mannequins and products in moderate proportion is suggested.
Other PsPEOPLESPeoples associated with every single Women’s wear
store comprised of 3 people, 1 store manager and 1 Female as well Male assistants to help customers in the Store.
PLACEBangalore with its unique Demographical profile.PROMOTIONARROW Women’s does it through Hoardings, Print
Ads and different sales promotion scheme.
MARKET SURVEY
AWARENESS
AWARE UNAWARE0
10
20
30
40
50
60
X-AXIS: NO. OF RESPONDENTS SHOWING AWARENESS AND UNAWARENESS Y-AXIS: TOTAL NO. OF RESPONDENTS
TYPE OF ADD-ONS DEMANDED IN CASUAL TOPS/T-SHIRTS
PRINTS MORE COLORS TEXTURED AND EMBROIDED
FIT STYLE0
5
10
15
20
25
30
35
40
45
50
X-AXIS: DIFFERENT TYPES OF ADD-ONS/CHANGES Y-AXIS: NO.OF RESPONDENTS
TYPE OF ADD-ONS DEMANDED IN SEMI-FORMAL TOPS/SHIRTS
COLORS STYLE AND DESIGN FIT/COMFORT ADD-ONS ACCESSORIES0
5
10
15
20
25
30
X-AXIS: DIFFERENT TYPES OF ADD-ONS/CHANGES Y-AXIS: NO.OF RESPONDENTS
ADD-ONS/CHANGES PREFERRED FOR SUITS/BLAZERS
COLOR FABRIC FIT DESIGN0
5
10
15
20
25
30
35
X-AXIS: VARIOUS ADD-ONS/CHANGES
Y-AXIS: NO. OF RESPONDENTS
ADD-ONS/CHANGES PREFERRED FOR FORMAL SHIRTS
COLORS CHECK AND STRIPES CUSTOMIZED FEATURES FIT AND COMFORT0
5
10
15
20
25
30
35
40
45
50
X-AXIS: VARIOUS ADD-ONS/CHANGES Y-AXIS: NO. OF RESPONDENTS
RECOMMENDATIONS
• Must work on market other than Metros• Exploit the Ethnic wear market• Can work for RTS market