Internet MarketingInternet MarketingThe benefits of ………..The benefits of ………..

Jothi NedungadiJothi Nedungadi

Internet MarketingInternet Marketing

Why should we?Why should we?

Create an online identity that brings in a return on Create an online identity that brings in a return on investmentinvestment

Take advantage of the size of your distributionTake advantage of the size of your distribution

Cost Efficient way to marketCost Efficient way to market

Easily manageableEasily manageable & trackable& trackable

Opportunity to “green” your businessOpportunity to “green” your business

Web statisticsWeb statistics

You have 4-5 seconds to make an You have 4-5 seconds to make an impressionimpression

Average viewer visits fewer than 2 Average viewer visits fewer than 2 pages or stays for less than 30 pages or stays for less than 30 secondsseconds

Viewers rarely buy on first visit to siteViewers rarely buy on first visit to site

Internet MarketingInternet Marketing

What does it mean?What does it mean?

Website DesignWebsite Design Web AnalyticsWeb Analytics E-Mail MarketingE-Mail Marketing Search Engine Marketing (SEM)Search Engine Marketing (SEM) Search Engine Optimization Search Engine Optimization

(SEO)(SEO)

WebsiteWebsite

What does this do for my business?What does this do for my business?

Online IdentityOnline Identity Visibility & presenceVisibility & presence Accessible company informationAccessible company information Contact informationContact information Call for action*Call for action*

Web AnalyticsWeb Analytics

Why keep track?Why keep track?

Number of visitorsNumber of visitors How they got thereHow they got there What pages were visitedWhat pages were visited How long they stayedHow long they stayed

Conversion RateConversion Rate

What is the conversion rate?What is the conversion rate?

Number of people who take a desired Number of people who take a desired actionaction

Number of people who visit the Number of people who visit the sitesite

== 2-4 %2-4 % Good predictor of successGood predictor of success Conversion rates vary from 0.1% - 30%Conversion rates vary from 0.1% - 30%

Conversion FunnelConversion Funnel

2-4%

Think about the Think about the number of number of visitors you visitors you need to achieve need to achieve the stated the stated conversion rateconversion rate

Visitors to the site

Prospective Leads

Actual Leads

Buyers

E-mail MarketingE-mail Marketing

Why should you reach out?Why should you reach out?

Consistent exposure – brand recallConsistent exposure – brand recall Passive lead generationPassive lead generation Engage and sustain client interestEngage and sustain client interest Provide regular information to clientProvide regular information to client Building your contact baseBuilding your contact base

Search Engine MarketingSearch Engine Marketing

How does it help my business?How does it help my business?

Public relationsPublic relations Advertising campaignsAdvertising campaigns Drawing trafficDrawing traffic

Gain Attention

ConvertTo Lead

Retain & Build

Customer Base

Measure, Analyze &Optimize

Search Engine Search Engine OptimizationOptimization

What is this?What is this?

Search engine etiquetteSearch engine etiquette Competitive AnalysisCompetitive Analysis Site MapsSite Maps Link BuildingLink Building

• On site (Title, Meta-tags, Page content)On site (Title, Meta-tags, Page content)• Off site (Who is linking to you)Off site (Who is linking to you)

BottomlineBottomline

Make Internet Marketing work for Make Internet Marketing work for you.you.

Questions Questions

Jothi Nedungadi920.734.8179www.competitiveinfosearch.com

jnedungadi@competitiveinfosearch.com