Internet Marketing W Notes
13
Internet Marketing Internet Marketing The benefits of ……….. The benefits of ……….. Jothi Nedungadi Jothi Nedungadi
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Internet Marketing Presentation
Transcript of Internet Marketing W Notes
Internet MarketingInternet MarketingThe benefits of ………..The benefits of ………..
Jothi NedungadiJothi Nedungadi
Internet MarketingInternet Marketing
Why should we?Why should we?
Create an online identity that brings in a return on Create an online identity that brings in a return on investmentinvestment
Take advantage of the size of your distributionTake advantage of the size of your distribution
Cost Efficient way to marketCost Efficient way to market
Easily manageableEasily manageable & trackable& trackable
Opportunity to “green” your businessOpportunity to “green” your business
Web statisticsWeb statistics
You have 4-5 seconds to make an You have 4-5 seconds to make an impressionimpression
Average viewer visits fewer than 2 Average viewer visits fewer than 2 pages or stays for less than 30 pages or stays for less than 30 secondsseconds
Viewers rarely buy on first visit to siteViewers rarely buy on first visit to site
Internet MarketingInternet Marketing
What does it mean?What does it mean?
Website DesignWebsite Design Web AnalyticsWeb Analytics E-Mail MarketingE-Mail Marketing Search Engine Marketing (SEM)Search Engine Marketing (SEM) Search Engine Optimization Search Engine Optimization
(SEO)(SEO)
WebsiteWebsite
What does this do for my business?What does this do for my business?
Online IdentityOnline Identity Visibility & presenceVisibility & presence Accessible company informationAccessible company information Contact informationContact information Call for action*Call for action*
Web AnalyticsWeb Analytics
Why keep track?Why keep track?
Number of visitorsNumber of visitors How they got thereHow they got there What pages were visitedWhat pages were visited How long they stayedHow long they stayed
Conversion RateConversion Rate
What is the conversion rate?What is the conversion rate?
Number of people who take a desired Number of people who take a desired actionaction
Number of people who visit the Number of people who visit the sitesite
== 2-4 %2-4 % Good predictor of successGood predictor of success Conversion rates vary from 0.1% - 30%Conversion rates vary from 0.1% - 30%
Conversion FunnelConversion Funnel
2-4%
Think about the Think about the number of number of visitors you visitors you need to achieve need to achieve the stated the stated conversion rateconversion rate
Visitors to the site
Prospective Leads
Actual Leads
Buyers
E-mail MarketingE-mail Marketing
Why should you reach out?Why should you reach out?
Consistent exposure – brand recallConsistent exposure – brand recall Passive lead generationPassive lead generation Engage and sustain client interestEngage and sustain client interest Provide regular information to clientProvide regular information to client Building your contact baseBuilding your contact base
Search Engine MarketingSearch Engine Marketing
How does it help my business?How does it help my business?
Public relationsPublic relations Advertising campaignsAdvertising campaigns Drawing trafficDrawing traffic
Gain Attention
ConvertTo Lead
Retain & Build
Customer Base
Measure, Analyze &Optimize
Search Engine Search Engine OptimizationOptimization
What is this?What is this?
Search engine etiquetteSearch engine etiquette Competitive AnalysisCompetitive Analysis Site MapsSite Maps Link BuildingLink Building
• On site (Title, Meta-tags, Page content)On site (Title, Meta-tags, Page content)• Off site (Who is linking to you)Off site (Who is linking to you)
BottomlineBottomline
Make Internet Marketing work for Make Internet Marketing work for you.you.
