Post on 09-Oct-2020
jnosalNosalCentral
www.NosalCentral.com
Internet MarketingThe Good, The Bad and The Ugly
John J. Nosal
The CEO of SEO
NosalCentral.com
Search Engine Optimization • Website Design and Maintenance • Internet Marketing
jnosalNosalCentral
www.NosalCentral.com
Internet MarketingThe Good, The Bad and The Ugly
John J. Nosal
The CEO of SEO
NosalCentral.com
Search Engine Optimization • Website Design and Maintenance • Internet Marketing
jnosalNosalCentral
www.NosalCentral.com
Internet Marketing
The Good,
The Bad and
The Ugly...
#DFWSM
jnosalNosalCentral
www.NosalCentral.com
Internet Marketing
The world of Marketing has changed...
Sears Roebuck CatalogTurn of the Century
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Internet Marketing
Early Social Media“Coke adds Life”
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Internet MarketingT
ha
nks S
teve
:)
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Internet Marketing
1960 and 1970's
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Internet Marketing
1984...Apple Computerchanged the way we think...
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Internet Marketing
We started Thinking Differently
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June 27, 2007a new market opened.
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Internet Marketing
The Smart Phone changed we surf the internet.
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Internet Marketing
April 3, 2010 the iPhone got a big brother...
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Internet Marketing
The way we consume information changed...
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Internet Marketing
Social Media goes mainstream...
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Internet Marketing
The internet grows in speed to support video.
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Internet Marketing
InternetTrafficFlow
All media venues drive traffic to your website.
jnosalNosalCentral
www.NosalCentral.com
Internet Marketing
The Components of Internet Marketing
● Website
● Social Media
● SEO
● SEM/PPC
● E-mail Marketing
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Internet Marketing
Website
● Branding
● Usability
● Content
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Internet Marketing
Is it clear what your product or service is?
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Internet Marketing
Is your message
clear about your product
or service?
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Internet Marketing
Where do we go from here?
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Internet Marketing
Are we saying to much?
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Internet Marketing
Social Media
● Build Relationships
● Provide Information
● Keep it Branded
jnosalNosalCentral
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Internet MarketingB
uil
d R
ela
tio
ns
hip
s
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Internet Marketing
Provide
Information
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Internet Marketing
Keep it Branded
jnosalNosalCentral
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Internet Marketing
SEO – Search Engine Optimization
● Page Titles
● Descriptions
● Headlines
● Images
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Internet Marketing
Page Titles
● 10 - 70 Characters
● Starts withKeywords
● Each page unique
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Internet Marketing
Descriptions (Meta Tag)
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Internet Marketing
Headlines● Keywords
● Summary
● Focus
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Internet Marketing
Images● Real Names
● _ and -
● Alt Tags
● Small files
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Internet Marketing
SEM – Search Engine Marketing
● PPC – Pay-Per-Click
● Pay Per Impression
● Google+ Location
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Internet Marketing
PPC – Pay-Per-Click
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Internet Marketing
Pay Per Impression
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Internet Marketing
Google+ Location
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Internet Marketing
Google+ Location
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Internet Marketing
E-mail Marketing
● Tools
● What to say
● Spammers
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Internet Marketing
Tools
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Internet Marketing
What to say● Use the 80/20 rule
● Engage
● Drive Traffic
● Provide Info
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Internet Marketing
Spammers● Don't be one
● All Sales,all the time
jnosalNosalCentral
www.NosalCentral.com
Internet Marketing
The Components of Internet Marketing
● Website
● Social Media
● SEO
● SEM/PPC
● E-mail Marketing
jnosalNosalCentral
www.NosalCentral.com
Internet MarketingInternet MarketingThe Good, The Bad and The UglyThe Good, The Bad and The Ugly
John J. Nosal
The CEO of SEO
www.NosalCentral.com
Search Engine Optimization • Website Design and Maintenance • Internet Marketing
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