Internet Marketing The Good, The Bad and The Ugly · NosalCentral jnosal Internet Marketing The...

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Internet MarketingThe Good, The Bad and The Ugly

John J. Nosal

The CEO of SEO

NosalCentral.com

Search Engine Optimization • Website Design and Maintenance • Internet Marketing

jnosalNosalCentral


Internet Marketing

The Good,

The Bad and

The Ugly...

#DFWSM

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Internet Marketing

The world of Marketing has changed...

Sears Roebuck CatalogTurn of the Century

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Internet Marketing

Early Social Media“Coke adds Life”

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Internet MarketingT

ha

nks S

teve

:)

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Internet Marketing

1960 and 1970's

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Internet Marketing

1984...Apple Computerchanged the way we think...

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Internet Marketing

We started Thinking Differently

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Internet Marketing

June 27, 2007a new market opened.

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Internet Marketing

The Smart Phone changed we surf the internet.

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Internet Marketing

April 3, 2010 the iPhone got a big brother...

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Internet Marketing

The way we consume information changed...

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Internet Marketing

Social Media goes mainstream...

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Internet Marketing

The internet grows in speed to support video.

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Internet Marketing

InternetTrafficFlow

All media venues drive traffic to your website.

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Internet Marketing

The Components of Internet Marketing

● Website

● Social Media

● SEO

● SEM/PPC

● E-mail Marketing

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Internet Marketing

Website

● Branding

● Usability

● Content

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Internet Marketing

Is it clear what your product or service is?

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Internet Marketing

Is your message

clear about your product

or service?

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Internet Marketing

Where do we go from here?

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Internet Marketing

Are we saying to much?

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Internet Marketing

Social Media

● Build Relationships

● Provide Information

● Keep it Branded

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Internet MarketingB

uil

d R

ela

tio

ns

hip

s

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Internet Marketing

Provide

Information

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Internet Marketing

Keep it Branded

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Internet Marketing

SEO – Search Engine Optimization

● Page Titles

● Descriptions

● Headlines

● Images

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Internet Marketing

Page Titles

● 10 - 70 Characters

● Starts withKeywords

● Each page unique

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Internet Marketing

Descriptions (Meta Tag)

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Internet Marketing

Headlines● Keywords

● Summary

● Focus

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Internet Marketing

Images● Real Names

● _ and -

● Alt Tags

● Small files

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Internet Marketing

SEM – Search Engine Marketing

● PPC – Pay-Per-Click

● Pay Per Impression

● Google+ Location

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Internet Marketing

PPC – Pay-Per-Click

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Internet Marketing

Pay Per Impression

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Internet Marketing

Google+ Location

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Internet Marketing

E-mail Marketing

● Tools

● What to say

● Spammers

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Internet Marketing

Tools

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Internet Marketing

What to say● Use the 80/20 rule

● Engage

● Drive Traffic

● Provide Info

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Internet Marketing

Spammers● Don't be one

● All Sales,all the time

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Internet Marketing

The Components of Internet Marketing

● Website

● Social Media

● SEO

● SEM/PPC

● E-mail Marketing

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Internet MarketingInternet MarketingThe Good, The Bad and The UglyThe Good, The Bad and The Ugly

John J. Nosal

The CEO of SEO


Search Engine Optimization • Website Design and Maintenance • Internet Marketing

How is your Internet Marketing working?Ask me about a Website Assessment.

Internet Marketing The Good, The Bad and The Ugly · NosalCentral jnosal Internet Marketing The...

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