Internet Marketing & SEO

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How do you SEO? STI based in Novi, Michigan gets our Market Worthiness Rank higher! Why? Because it will generate more visibility + traffic = sales

Transcript of Internet Marketing & SEO

Systems Technology International

39555 Orchard Hill Place, Suite 461, Novi, Michigan, Tel.: 248.522.7182, Mail: zscott@sti-world.com, Web Site: www.sti-cs.com

Internet Marketing

Define Internet Marking & SEO

Visibility + Traffic = Revenue

It’s a a simple equation.Internet marketing is the

process toImprove the visible footprint

of a Website while bringing

relevant traffic To convert to revenue and

sales.

Market Worthiness

STI has created a Market Worthiness System to ensure that youget the highest quality SEO work.

STI has created a Market Worthiness System to ensure that youget the highest quality SEO work.

What is Trust Rank?What is Market Worthiness?

It is the calculation of the following:

• Use of Blog• Navigation• Domain Age• Quality of Backlinks• Readability & content• # of Index Pages

Blog Importance A Blog is important because itallows interaction. It is a source of traffic, feedback, and backlinks. Blogs keep a website’s content fresh.

Navigation Importance

Navigation can make or break a

Web design. Difficult navigation

will cause a customer to abandon your

site. Easy navigation will entice them

to stay there for hours. From

Google’s stand point having a

sitemap.xml file is critical so you get

credit for all of your rich content and

your pages get indexed correctly.

Domain Age Importance

Domain age is one the Biggest factors A new domain age hasn’t earned trustYet. Your worthiness comes at about The 2 year mark. Anything before that is risky for Google to look at. You will still rank at a early age, but it Is hard to reach the top.

Good back links with a lot of traffic

Can help boost your traffic to your

website. Put your site on a good back

Links will increase your credibility

And traffic. Remember: Visibility+Traffic=RevenVisibility+Traffic=Reven

ue ue

Back Link Importance

Content helps Google understand what your keywords are. Google reads more than justHeader tags and meta data. Always Keep your unclickable content updated Is just as important. This shows you Are an active website.

Readability and Content Importance

Indexed Page Importance

Indexing pages is key to your website.

A five page website is not as credible

As a larger website. The key to thePages is to make sure that they are Submitted via your XML sitemap,

alongWith using robots.txt. This make

sureThese webpages are found by

Google and otherSearch engine web crawlers.

Why Choose STI?

SEO Analysis For STI

Our Company Ranking in Various Area (Google)Our Website : www.sti – cs.comwww.bestseocompanyusa.comOur Rank as • SEO Company Michigan: Rank 3 • Best SEO company USA: Rank 3• Best SEO Company Michigan: Rank 1• Print Designing Company Michigan: Rank 1

Parts of SEO

SEO consists two parts :1) On Page optimization2) Off page optimization

On Page optimization -Optimization that are related directly to the content and the Structure in the interface of the website.Those are : pages written in the Hypertext Markup Language document formats that are indexed by search engines.

Off page optimization –It signifies how search engine will recognize your website by itsinfluence on internet. So for getting more positive influence oninternet we need to use various effective off page optimizationmethods.

Google Search Results

How to contact STISkype: StiTweetsTwitter: Stitweets

Facebook: Systems Technology InternationalInternet: www.sti-cs.com & www.stiseo.com

LinkedIN: http://www.linkedin.com/company/sti-creative-servicesEmail: zscott@sti-world.com

Phone: 248-522-7182

Systems Technology International

39555 Orchard Hill Place, Suite 461, Novi, Michigan, Tel.: 248.522.7182, Mail: zscott@sti-world.com, Web Site: http://www.sti-cs.com

Thank You