Harnessing the Power of Internet Marketing 3.0

What Internet Marketing 3.0 is all about

Getting FoundMaking MoneyCreating Barriers to EntryIncreasing Your Margins and Profitability

Why National Positions?

1. No Start Up Fees

2. Month to Month Agreements

3. Over 95% Retention Rate 

4. Inc. 500 Award Winner for 2009 & 2010

5. #1 SEO Company on the web

Some of our larger clients

Optimization

Branding

Conversion

What is Internet Marketing 3.0?Internet Marketing 1.0– SEO– PPC– Local Search

Internet Marketing 2.0– Social Media

Video Optimization

Internet Marketing 3.0– Conversion Optimization

What Determines Success?

Social Media Conversion

SEO

Inbound LinksContent

On Site Changes

Headlines Colors

Risk Reversals Images

Call to Action

Fans (Friends)Content

Exponential Growth and Success

SEO

• More Traffic• More Links • More Business

Social Media

• Even More Traffic• Even More Links • Even More Business

Conversion Optimization

• Reduced Costs• Greater Profits• Barriers to Entry• Business Domination

Internet Marketing 1.0

Search Engine Optimization

Optimization

Getting Found: Keyword Selection

• Keyword selection based on relevance, search volume, competition

• Consider current rankings• Identify critical long tail keyword (high

conversion rate, low competition)• SEO strategy should be closely

coordinated with PPC keywordselection

Meta Description

Title Tag

Onsite Optimization

Content Generation

• 500 – 800 word articles specially written for each and every keyword

• Articles written especially for the search engines

• 3 -5% keyword density• Content written specifically for the

search engines

Linking Strategy• 3 – way linking• Directories• Home page vs. Deep Linking• High PR Links vs. Lower PR links• What is a relevant link• Guaranteed 150 links per month per technician

Onsite Blogging

Fresh content each and every business day Wordpress blog 150 – 250 words Interlinking to the rest of your site RSS integration

Social Media Linking

Social Media ProfilesCreate profiles Create permanent one way linksIncrease brand exposureImprove your reputationIncreased organic followers

Social Bookmarking

Create bookmarks on all the major Bookmark sites Digg Reddit Stumble Upon Delicious

Public Blogging 5 Public Blogs Setup Integrate with your website Add 10 blog entries per blog per month 50 blog entries total

RSS Feeds

RSS SyndicationRSS sites create great back-linksIndexed within minutes

Article Creation and Submission

Write and submit articles (800 – 1200 words)Article spinning to generate unique content300+ submissions to article syndication sitesGenerates quality back-linksIncreased exposure

Press Releases

Write and submit 1 press release per month to up to 20+ Press Release sitesGenerates quality back-linksBrand awareness and increased exposure

Benefits of Social Media Marketing

Internet Marketing 2.0

Social Media Promotion

Branding

• Add Fans each month • Encourage Participation• Drive Traffic from Facebook to your site• Profile Design and Optimization• Content Posting• Add targeted followers • Encourage conversation• Analytics and reporting

Twitter• 44 Twitter posted per month, or up to 2 posts per

day. • We will craft posts that are relevant to your

business, its industry, the market & general current events.

• We will work with the you to determine any specific topics or themes to focus on.

• Where appropriate we will post updates that capitalize on current trending topics to increase visibility.

• Where appropriate, we will also target updates that are likely to appear in Google’s Real Time results.

Video Search Engine Optimization• Distribution to up to 100 sites

– Video sites– Social Media (Facebook, MySpace, Twitter)– Social Bookmarking– Social Networking– Podcasts– Podcasting Directories

• Video keyword selection• YouTube Channel setup and personalization• Video Integration on Client Site• Video upload• Video tag optimization

Monthly Strategy Consulting

• Work to develop new initiatives such as contests, polls, brand awareness campaigns, etc.

• Execution of new initiatives as appropriate• Contest/Event promotion• Community Engagement

Internet Marketing 3.0

Conversion Optimization

Conversion

Understanding Funnels

• The pathways people take to goals you have set. – For example, a typical page flow for an online

marketer trying to sell a single product might look like this:

Why People Buy

• The buying process is based on needs and psychology– Researchers know that people buy for

rational and emotional reasons– Customers want to build confidence,

credibility and trust– Buyers care most about benefits– Visitors care about their needs and not

yours

Persuasion Marketing

• Who are we trying to persuade?• What do they care about?• How do we create rapport• What is the action we want them to take

Google Optimizer• Tightly integrated with

Google Adwords• No complicated software

or databases to install• Works with static and dynamic pages (htm, html,

php, cfm, asp, aspx and more)• Traffic can be easily split for multivariate and a/b

spit tests. Each possible combination gets roughly equal exposure

• It is a very powerful statistical tool for people who are not statisticians

Conversion Factors

• Compelling headlines• Copy to persuade and build trust• Appropriate graphics and colors• Calls to action• Action assurances to build trust• Easy ways to contact you• Load times• Product offer(s) (Product, Pricing, Positioning)• Web 2.0 (video, audio, interactive forms)

Any Questions?Paul Flannery: 07515 586 505http://www.nationalpositions.co.uk/