Internet marketing 3.0 presentation
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Harnessing the Power of Internet Marketing 3.0
What Internet Marketing 3.0 is all about
Getting FoundMaking MoneyCreating Barriers to EntryIncreasing Your Margins and Profitability
Why National Positions?
1. No Start Up Fees
2. Month to Month Agreements
3. Over 95% Retention Rate
4. Inc. 500 Award Winner for 2009 & 2010
5. #1 SEO Company on the web
Some of our larger clients
Optimization
Branding
Conversion
What is Internet Marketing 3.0?Internet Marketing 1.0– SEO– PPC– Local Search
Internet Marketing 2.0– Social Media
Video Optimization
Internet Marketing 3.0– Conversion Optimization
What Determines Success?
Social Media Conversion
SEO
Inbound LinksContent
On Site Changes
Headlines Colors
Risk Reversals Images
Call to Action
Fans (Friends)Content
Exponential Growth and Success
SEO
• More Traffic• More Links • More Business
Social Media
• Even More Traffic• Even More Links • Even More Business
Conversion Optimization
• Reduced Costs• Greater Profits• Barriers to Entry• Business Domination
Internet Marketing 1.0
Search Engine Optimization
Optimization
Getting Found: Keyword Selection
• Keyword selection based on relevance, search volume, competition
• Consider current rankings• Identify critical long tail keyword (high
conversion rate, low competition)• SEO strategy should be closely
coordinated with PPC keywordselection
Meta Description
Title Tag
Onsite Optimization
Content Generation
• 500 – 800 word articles specially written for each and every keyword
• Articles written especially for the search engines
• 3 -5% keyword density• Content written specifically for the
search engines
Linking Strategy• 3 – way linking• Directories• Home page vs. Deep Linking• High PR Links vs. Lower PR links• What is a relevant link• Guaranteed 150 links per month per technician
Onsite Blogging
Fresh content each and every business day Wordpress blog 150 – 250 words Interlinking to the rest of your site RSS integration
Social Media Linking
Social Media ProfilesCreate profiles Create permanent one way linksIncrease brand exposureImprove your reputationIncreased organic followers
Social Bookmarking
Create bookmarks on all the major Bookmark sites Digg Reddit Stumble Upon Delicious
Public Blogging 5 Public Blogs Setup Integrate with your website Add 10 blog entries per blog per month 50 blog entries total
RSS Feeds
RSS SyndicationRSS sites create great back-linksIndexed within minutes
Article Creation and Submission
Write and submit articles (800 – 1200 words)Article spinning to generate unique content300+ submissions to article syndication sitesGenerates quality back-linksIncreased exposure
Press Releases
Write and submit 1 press release per month to up to 20+ Press Release sitesGenerates quality back-linksBrand awareness and increased exposure
Benefits of Social Media Marketing
Internet Marketing 2.0
Social Media Promotion
Branding
• Add Fans each month • Encourage Participation• Drive Traffic from Facebook to your site• Profile Design and Optimization• Content Posting• Add targeted followers • Encourage conversation• Analytics and reporting
Twitter• 44 Twitter posted per month, or up to 2 posts per
day. • We will craft posts that are relevant to your
business, its industry, the market & general current events.
• We will work with the you to determine any specific topics or themes to focus on.
• Where appropriate we will post updates that capitalize on current trending topics to increase visibility.
• Where appropriate, we will also target updates that are likely to appear in Google’s Real Time results.
Video Search Engine Optimization• Distribution to up to 100 sites
– Video sites– Social Media (Facebook, MySpace, Twitter)– Social Bookmarking– Social Networking– Podcasts– Podcasting Directories
• Video keyword selection• YouTube Channel setup and personalization• Video Integration on Client Site• Video upload• Video tag optimization
Monthly Strategy Consulting
• Work to develop new initiatives such as contests, polls, brand awareness campaigns, etc.
• Execution of new initiatives as appropriate• Contest/Event promotion• Community Engagement
Internet Marketing 3.0
Conversion Optimization
Conversion
Understanding Funnels
• The pathways people take to goals you have set. – For example, a typical page flow for an online
marketer trying to sell a single product might look like this:
Why People Buy
• The buying process is based on needs and psychology– Researchers know that people buy for
rational and emotional reasons– Customers want to build confidence,
credibility and trust– Buyers care most about benefits– Visitors care about their needs and not
yours
Persuasion Marketing
• Who are we trying to persuade?• What do they care about?• How do we create rapport• What is the action we want them to take
Google Optimizer• Tightly integrated with
Google Adwords• No complicated software
or databases to install• Works with static and dynamic pages (htm, html,
php, cfm, asp, aspx and more)• Traffic can be easily split for multivariate and a/b
spit tests. Each possible combination gets roughly equal exposure
• It is a very powerful statistical tool for people who are not statisticians
Conversion Factors
• Compelling headlines• Copy to persuade and build trust• Appropriate graphics and colors• Calls to action• Action assurances to build trust• Easy ways to contact you• Load times• Product offer(s) (Product, Pricing, Positioning)• Web 2.0 (video, audio, interactive forms)
Any Questions?Paul Flannery: 07515 586 505http://www.nationalpositions.co.uk/