International shopper insights- Paul Porter

Post on 22-Jan-2018

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Transcript of International shopper insights- Paul Porter

International Shopper Trends

The Digital Shopper

Personalisation

Shopper Power

The digital shopper

3.42 billion internet users, 46% global reach

2.31 billion social media users, 46%

3.79 billion unique mobile users, 51%

1.79 billion mobile social users, 27%%

83 percent of customers said they would rather deal with a person to solve a customer service issue than get digital help

accenture

DIGITAL SIGNAGE

E-TAILERINCENTIVE

& CRM ACTIVATION

SHOPPER INFLUENCER PLATFORMS

IN-STOREMOBILE TOOLS

DIGITAL SHOP IN SHOP

ONLINE SHOPPER LOYALTY TOOLS

SHOPPER WORD OF MOUTH TOOLS

DIGITAL PROMOTIONS

Personalisation

Personalisation works?

Shopper Power

PERSONALISATION

DIALOGUE

DIGITALISATION

THANK YOU!