Int. Marketing Introduction

Intro

Who am I?

What will we do?

What to study?

Rules

Intro

Who am I?

What will we do?

What to study?

Rules

Intro

Who am I?

What will we do?

How to pass?

Rules

Intro

Who am I?

What will we do?

How to pass?

Rules

Intro

Who am I?

What will we do?

How to pass?

Rules

I live somewhere here

Do you know some typical Belgian

products?

How many beers do we have in Belgium?

800

The best beer in the world!

How much do you think one beer

costs?

500 CZK

500 CZK (about 20 euro)

Why do you think it’s so expensive?

Exclusivity

Daniel Radcliffe

… some other Belgian

products?

Do you know some typical Belgian

people?

Stromae

Stromae (Paul Van Haver)

Herman Van Rompuy

A little bit about

Myself

How to

contact me?

stevetalks81@gmail.com

stevetalks81@gmail.com

upon request, e-mail me

stevetalks81@gmail.com

upon request, e-mail me

608 795 938

stevetalks81@gmail.com

upon request, e-mail me

608 795 938

stevetalks81@gmail.com

upon request, e-mail me

608 795 938

@steven_talks

stevetalks81@gmail.com

upon request, e-mail me

608 795 938

@steven_talks

upon request, e-mail me

stevetalks81@gmail.com

upon request, e-mail me

608 795 938

@steven_talks

upon request, e-mail me

Consultation: Q21

Intro

Who am I?

What will we do?

How to pass?

Rules

Lectures

13/10 Introduction

23/9 Marketing environment

13/10 Introduction

15/10 Global Environment

16/10 Products & Promotion

23/9 Marketing environment

16/10 Products & Promotion

20/10 Customer relationships

22/10 Distribution + PPTs

14/10 X

22/10 Distribution + PPTs

22/10 PPTs

Intro

Who am I?

What will we do?

How to pass?

Rules

Yes, exams!

How to pass?

Exam (50%)

1 in 3 FAILS

30 questions

Exam question

17

By e-mail after each lesson

+ anwers

By e-mail after each lesson

+ answers

Written examination

4 questions

1 hour

Phones Talking NO

Phones Talking NO

How to pass?

Exam (50%)

Presentation (20%)

10 minutes maximum

5 minutes Q&A

PPT supported

Topics?

Your choice!

Example topics

Anti-Smoking campaign

Example topics

Anti-Smoking campaign

Self-image of girls

Example topics

Anti-Smoking campaign

Self-image of girls

Cosmetic surgery risks

Example topics

Anti-Smoking campaign

Self-image of girls

Cosmetic surgery risks

Violence in games

Example topics

Anti-Smoking campaign

Self-image of girls

Cosmetic surgery risks

Violence in games

Social media impact

Example topics

Recycling

Example topics

Recycling

Healthy lifestyle

Example topics

Recycling

Healthy lifestyle

Life hacking

Example topics

Recycling

Healthy lifestyle

Life hacking

Promoting Mendel Uni.

Example topics

Recycling

Healthy lifestyle

Life hacking

Promoting Mendel Uni.

City marketing Brno

Send me your topic

at latest on 18/10

Send me your topic

at latest on 18/10

How to pass?

Exam (50%)

Presentation (20%)

Participation (20%)

Global village (23/10 – 12:00)

Confirm your participation at latest on

18/10

Advertising discussion

Send your ad at latest on

14/10 at 12:00

How to pass?

Exam (50%)

Presentation (20%)

Participation (20%)

Experiment (10%)

1. Topic presentation è Sunday 18/10

2. Global village participation è Sunday 18/10

3. Advertisement example è Wednesday 14/10 (12:00)

4. Experiment è See link planning

Intro

Who am I?

What will we do?

How to pass?

Rules

45 min course 15 min break or Q&A

x 3

English We speak

Nous parlons

Wir sprechen

Please switch your phones

Please switch your phones ON

But use silent mode

… or I will ask who you’re talking to :-)

What NOT to do

be late Come to sleep DON’T

be late sleep DON’T

You are in control of

your own time

Everybody can have a ROUGH night …

Bed

Bed

NOT a bed

Being late /Sleeping: - points Not coming: no effect Participating actively: + points

Being late /Sleeping: - points Not coming: no effect Participating actively: + points

Being late /Sleeping: - points Not coming: no effect Participating actively: + points

I respect your

time

You are my

clients

Evaluate me

stevencandobetter @gmail.com

(he will try)

stevencandobetter @gmail.com

(he will try)