International Marketing - Introduction (2015)
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Int. Marketing Introduction
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Transcript of International Marketing - Introduction (2015)
Int. Marketing Introduction
Intro
Who am I?
What will we do?
What to study?
Rules
Intro
Who am I?
What will we do?
What to study?
Rules
Intro
Who am I?
What will we do?
How to pass?
Rules
Intro
Who am I?
What will we do?
How to pass?
Rules
Intro
Who am I?
What will we do?
How to pass?
Rules
I live somewhere here
Do you know some typical Belgian
products?
How many beers do we have in Belgium?
800
The best beer in the world!
How much do you think one beer
costs?
500 CZK
500 CZK (about 20 euro)
Why do you think it’s so expensive?
Exclusivity
Daniel Radcliffe
… some other Belgian
products?
Do you know some typical Belgian
people?
Stromae
Stromae (Paul Van Haver)
Herman Van Rompuy
A little bit about
Myself
How to
contact me?
upon request, e-mail me
608 795 938
@steven_talks
upon request, e-mail me
Consultation: Q21
Intro
Who am I?
What will we do?
How to pass?
Rules
Lectures
13/10 Introduction
23/9 Marketing environment
13/10 Introduction
15/10 Global Environment
16/10 Products & Promotion
23/9 Marketing environment
16/10 Products & Promotion
20/10 Customer relationships
22/10 Distribution + PPTs
14/10 X
22/10 Distribution + PPTs
22/10 PPTs
Intro
Who am I?
What will we do?
How to pass?
Rules
Yes, exams!
How to pass?
Exam (50%)
1 in 3 FAILS
30 questions
Exam question
17
By e-mail after each lesson
+ anwers
By e-mail after each lesson
+ answers
Written examination
4 questions
1 hour
Phones Talking NO
Phones Talking NO
How to pass?
Exam (50%)
Presentation (20%)
10 minutes maximum
5 minutes Q&A
PPT supported
Topics?
Your choice!
Example topics
Anti-Smoking campaign
Example topics
Anti-Smoking campaign
Self-image of girls
Example topics
Anti-Smoking campaign
Self-image of girls
Cosmetic surgery risks
Example topics
Anti-Smoking campaign
Self-image of girls
Cosmetic surgery risks
Violence in games
Example topics
Anti-Smoking campaign
Self-image of girls
Cosmetic surgery risks
Violence in games
Social media impact
Example topics
Recycling
Example topics
Recycling
Healthy lifestyle
Example topics
Recycling
Healthy lifestyle
Life hacking
Example topics
Recycling
Healthy lifestyle
Life hacking
Promoting Mendel Uni.
Example topics
Recycling
Healthy lifestyle
Life hacking
Promoting Mendel Uni.
City marketing Brno
Send me your topic
at latest on 18/10
Send me your topic
at latest on 18/10
How to pass?
Exam (50%)
Presentation (20%)
Participation (20%)
Global village (23/10 – 12:00)
Confirm your participation at latest on
18/10
Advertising discussion
Send your ad at latest on
14/10 at 12:00
How to pass?
Exam (50%)
Presentation (20%)
Participation (20%)
Experiment (10%)
1. Topic presentation è Sunday 18/10
2. Global village participation è Sunday 18/10
3. Advertisement example è Wednesday 14/10 (12:00)
4. Experiment è See link planning
Intro
Who am I?
What will we do?
How to pass?
Rules
45 min course 15 min break or Q&A
x 3
English We speak
Nous parlons
Wir sprechen
Please switch your phones
Please switch your phones ON
But use silent mode
… or I will ask who you’re talking to :-)
What NOT to do
be late Come to sleep DON’T
be late sleep DON’T
You are in control of
your own time
Everybody can have a ROUGH night …
Bed
Bed
NOT a bed
Being late /Sleeping: - points Not coming: no effect Participating actively: + points
Being late /Sleeping: - points Not coming: no effect Participating actively: + points
Being late /Sleeping: - points Not coming: no effect Participating actively: + points
I respect your
time
You are my
clients
Evaluate me
stevencandobetter @gmail.com
(he will try)
stevencandobetter @gmail.com
(he will try)
