Post on 15-Sep-2014
description
International
Alex Barrera (@abarrera)
Growth Strategies
Berlin, November 2012
http://www.slideshare.net/press42 @abarrera #goGlobal
http://www.slideshare.net/press42 @abarrera #goGlobal
Pool Mansion
2007
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http://www.slideshare.net/press42 @abarrera #goGlobal
http://www.slideshare.net/press42 @abarrera #goGlobal
2012
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Local isn’t enough
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ShowMeThe
Money
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Changeour
mentality
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Local market = comfort zone
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VERY
Expensive
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Start local
Then global
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Back to reality
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Language
Barriers
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Content
VS
Interface
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“No one is a prophet in their own land”
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The grass is always greener on the other side
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LONG sales cycles
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Try it in Southern EU...
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Keep waiting...
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hold it... no, keep waiting...
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Faster
More money&
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Size matters?
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Going DOWN
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Going DOWN
No Gov
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Going DOWN
No Gov
GDP -1.1%
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Going DOWN
No Gov
Neutral
GDP -1.1%
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Going DOWN
No Gov
Neutral Music?
GDP -1.1%
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Going DOWN
No Gov
Neutral Music?
Poor neighbors
GDP -1.1%
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Going DOWN
No Gov
Neutral Music?
Poor neighbors
VodkaGDP -1.1%
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Once local, always local
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Oh my! Scary countries!
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Going global
Strategy(GGS)
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Mentality shift
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EnglishFIRST
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http://www.slideshare.net/press42 @abarrera #goGlobal
My province
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My province
My country
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Step 1: Grow your international network
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Engage
with
visitors
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Loca
te y
our h
ub
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Engage with international orgs
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Engage with people that live in planes
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#wheelsUp #touchdown
Engage with global connectors
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Step 2: Where next?
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Who is your customer?
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Socio-Economical analysis
Tech analysis
How about homework?
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Narrow your scope
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Limited resources
WE ARE STARTUPS
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3X
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Step 3: Learn the culture
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Culture MATTERS
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Culture is EVERYTHING
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NO, you just think you know
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Meet the locals...
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http://www.slideshare.net/press42 @abarrera #goGlobal
http://www.slideshare.net/press42 @abarrera #goGlobal
Step 4: Deploy the strategy
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Strategy IS
information
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Become known in the ecosystem
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Eventbrite, FB, Twitter, Digest, Plancast, Upcoming
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http://www.slideshare.net/press42 @abarrera #goGlobal
Find the orgs
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Efficient networking
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NYC VCTNW
Venture Village
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Ping them WAY before
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Be a speaker
Startup competition
Help the locals
Engage with the
community
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Give before you take
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Don’t WASTE time
FOCUS
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Find key players
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Build relationships
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ROI?
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Define the tactic & execute
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http://www.slideshare.net/press42 @abarrera #goGlobal
Who?
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Where?
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What?
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Sandwich technique
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Rinse & repeat
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Step 4: Scaling out
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Define hard trend strategy
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Use the force
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Cross sell across global orgs
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Be READY
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Keep FOCUSED
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http://www.slideshare.net/press42 @abarrera #goGlobal
Kayak / Hipmunk / Fly scanner
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Free lunch
speakers, customers, mentoring
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http://www.slideshare.net/press42 @abarrera #goGlobal
Redbull
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Fly on the wings of love...
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Coffee is expensive!
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Conclusion
Keep it simple, one at a timeGrow your international footprintDo your homework: Culture mattersEngage with the localsPartner with localsDeploy tactic and measureKeep the focus on the global strategy
http://www.slideshare.net/press42 @abarrera #goGlobal
THANKS!
Alex Barrera (@abarrera)alex@press42.com