International Growth Strategies
-
date post
15-Sep-2014 -
Category
Business
-
view
23 -
download
1
description
Transcript of International Growth Strategies
![Page 1: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/1.jpg)
International
Alex Barrera (@abarrera)
Growth Strategies
Berlin, November 2012
![Page 2: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/2.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
![Page 3: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/3.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
Pool Mansion
2007
![Page 4: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/4.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
![Page 5: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/5.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
![Page 6: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/6.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
2012
![Page 7: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/7.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
Local isn’t enough
![Page 8: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/8.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
ShowMeThe
Money
![Page 9: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/9.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
Changeour
mentality
![Page 10: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/10.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
Local market = comfort zone
![Page 11: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/11.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
VERY
Expensive
![Page 12: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/12.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
Start local
Then global
![Page 13: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/13.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
Back to reality
![Page 14: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/14.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
Language
Barriers
![Page 15: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/15.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
Content
VS
Interface
![Page 16: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/16.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
“No one is a prophet in their own land”
![Page 17: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/17.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
The grass is always greener on the other side
![Page 18: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/18.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
LONG sales cycles
![Page 19: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/19.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
Try it in Southern EU...
![Page 20: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/20.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
Keep waiting...
![Page 21: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/21.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
hold it... no, keep waiting...
![Page 22: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/22.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
Faster
More money&
![Page 23: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/23.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
Size matters?
![Page 24: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/24.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
![Page 25: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/25.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
![Page 26: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/26.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
![Page 27: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/27.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
Going DOWN
![Page 28: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/28.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
Going DOWN
No Gov
![Page 29: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/29.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
Going DOWN
No Gov
GDP -1.1%
![Page 30: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/30.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
Going DOWN
No Gov
Neutral
GDP -1.1%
![Page 31: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/31.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
Going DOWN
No Gov
Neutral Music?
GDP -1.1%
![Page 32: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/32.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
Going DOWN
No Gov
Neutral Music?
Poor neighbors
GDP -1.1%
![Page 33: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/33.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
Going DOWN
No Gov
Neutral Music?
Poor neighbors
VodkaGDP -1.1%
![Page 34: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/34.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
Once local, always local
![Page 35: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/35.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
Oh my! Scary countries!
![Page 36: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/36.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
Going global
Strategy(GGS)
![Page 37: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/37.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
Mentality shift
![Page 38: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/38.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
EnglishFIRST
![Page 39: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/39.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
![Page 40: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/40.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
My province
![Page 41: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/41.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
My province
My country
![Page 42: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/42.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
Step 1: Grow your international network
![Page 43: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/43.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
Engage
with
visitors
![Page 44: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/44.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
Loca
te y
our h
ub
![Page 45: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/45.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
Engage with international orgs
![Page 46: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/46.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
Engage with people that live in planes
![Page 47: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/47.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
#wheelsUp #touchdown
Engage with global connectors
![Page 48: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/48.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
Step 2: Where next?
![Page 49: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/49.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
Who is your customer?
![Page 50: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/50.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
Socio-Economical analysis
Tech analysis
How about homework?
![Page 51: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/51.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
Narrow your scope
![Page 52: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/52.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
Limited resources
WE ARE STARTUPS
![Page 53: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/53.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
3X
![Page 54: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/54.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
Step 3: Learn the culture
![Page 55: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/55.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
Culture MATTERS
![Page 56: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/56.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
Culture is EVERYTHING
![Page 57: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/57.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
NO, you just think you know
![Page 58: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/58.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
![Page 59: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/59.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
Meet the locals...
![Page 60: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/60.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
![Page 61: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/61.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
![Page 62: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/62.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
Step 4: Deploy the strategy
![Page 63: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/63.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
Strategy IS
information
![Page 64: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/64.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
Become known in the ecosystem
![Page 65: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/65.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
![Page 66: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/66.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
Eventbrite, FB, Twitter, Digest, Plancast, Upcoming
![Page 67: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/67.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
![Page 68: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/68.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
Find the orgs
![Page 69: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/69.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
Efficient networking
![Page 70: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/70.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
![Page 71: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/71.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
![Page 72: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/72.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
NYC VCTNW
Venture Village
![Page 73: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/73.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
Ping them WAY before
![Page 74: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/74.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
Be a speaker
Startup competition
Help the locals
Engage with the
community
![Page 75: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/75.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
Give before you take
![Page 76: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/76.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
Don’t WASTE time
FOCUS
![Page 77: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/77.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
Find key players
![Page 78: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/78.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
Build relationships
![Page 79: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/79.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
ROI?
![Page 80: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/80.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
Define the tactic & execute
![Page 81: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/81.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
![Page 82: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/82.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
Who?
![Page 83: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/83.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
Where?
![Page 84: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/84.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
What?
![Page 85: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/85.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
Sandwich technique
![Page 86: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/86.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
Rinse & repeat
![Page 87: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/87.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
Step 4: Scaling out
![Page 88: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/88.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
Define hard trend strategy
![Page 89: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/89.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
![Page 90: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/90.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
Use the force
![Page 91: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/91.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
Cross sell across global orgs
![Page 92: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/92.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
Be READY
![Page 93: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/93.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
Keep FOCUSED
![Page 94: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/94.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
![Page 95: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/95.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
Kayak / Hipmunk / Fly scanner
![Page 96: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/96.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
Free lunch
speakers, customers, mentoring
![Page 97: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/97.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
![Page 98: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/98.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
Redbull
![Page 99: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/99.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
Fly on the wings of love...
![Page 100: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/100.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
![Page 101: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/101.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
Coffee is expensive!
![Page 102: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/102.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
Conclusion
Keep it simple, one at a timeGrow your international footprintDo your homework: Culture mattersEngage with the localsPartner with localsDeploy tactic and measureKeep the focus on the global strategy
![Page 103: International Growth Strategies](https://reader038.fdocuments.in/reader038/viewer/2022102813/541604d47bef0ad0328b64b8/html5/thumbnails/103.jpg)
http://www.slideshare.net/press42 @abarrera #goGlobal
THANKS!
Alex Barrera (@abarrera)[email protected]