Prepared By Manu Melwin Joy

Assistant ProfessorSCMS School of Technology and Management

Kerala, India.Phone – 9744551114

Mail – manu_melwinjoy@yahoo.com

Kindly restrict the use of slides for personal purpose. Please seek permission to reproduce the same in public forms and presentations.

Interactive marketing

• Interactive marketing is a

one to one marketing

process that reacts and

changes based on the

actions of individual

customers and prospects.

Interactive marketing

• This ability to react to the

actions of customers and

prospects means that trigger

based marketing is

dramatically more effective

than normal direct

marketing.

Interactive marketing

• Interactive marketing

is typically 2-12 times

more effective than

traditional direct

marketing.

Interactive marketing

• Interactive marketing is

called many things. You may

have heard it called event

based marketing or event

driven marketing or even

trigger based marketing but

it is all the same idea.

Interactive marketing

• As interactive marketing relies

on having a means of open

communication with customers,

social media channels have been

a large part of this strategy,

usually headed up by a

company’s marketing or

customer success departments.

Interactive marketing

• The most common

application for

interactive marketing is

using it as a lead

generator in a sales

funnel.

Interactive marketing

• Interactive marketing is nearly

inextricably linked to content

marketing, so companies can

produce audience-relevant content

that is shared many times, or “goes

viral”, and eventually establish

themselves as an authority in their

particular industry.

Interactive marketing

• Consumers tend to trust those that

are designated thought leaders in

their industry, so this strategy can

bring in many inbound leads, coming

through gated download pages, for

example, that then are nurtured via

more content created specifically for

them off of the information they’ve

previously shared.