Interaction design IS NOT ABOUT computing technology

IxDA 2009

Interaction Design

IxDA 2009

Interaction DesignIS NOT ABOUT

IxDA 2009

Interaction DesignIS NOT ABOUT Computing Technology

IxDA 2009

Technology is not our medium...

IxDA 2009

...behavior is!

IxDA 2009

Data Visualization

IxDA 2009

Data Visualization

IxDA 2009

Data Visualization

IxDA 2009

The things that reduce my stress, like yoga, take 2+ hours out of my day, so I don’t have time for that. I would definitely get a stress monitoring device, if I knew it didn’t take too much time out of my day for the breathing exercises.

Customer Service Representative

IxDA 2009

It would be a great tool for people who have a harder time feeling what’s going on in their body. It gives people a way to ‘see’ the result of an exercise or activity in their body.

Chiropractor

IxDA 2009

Functionalism is only half the battle. The way you elicit engagement and interest from someone is to appeal to their aesthetic sensibilities.

Ben Cerveny, Stamen Design

IxDA 2009

It makes me fall into a sort of meditative state....it is comforting to know that it is there when I do need it.

IxDA 2009

OLD MODEL:tracking, measurement & analysis

IxDA 2009

NEW MODEL:?

IxDA 2009

PERSONAL

ABRUPT

IMMORAL

IxDA 2009

The most important modification that must be made to a standard analysis of incentives is salience.

IxDA 2009

Looking from one emotional state to another is di!cult. But to make informed decisions we need to somehow experience and understand the emotional state we will be in at the other side of the experience. Learning how to bridge that gap is essential to making some of the important decisions of our lives.

Dan Ariely

IxDA 2009

We guide our lives not by reason, but by immediate comparison: by the exemplar rather than by the rule.

Peter Whybrow

IxDA 2009

This hijacking of the brain's attention by an overload of social stimulation engages the same chemical pathways of reward as do such drugs as ca"eine, nicotine, cocaine and the amphetamines.

Peter Whybrow

IxDA 2009

The good news is that we can sometimes control the 'circles' around us, moving towards smaller circles that boost our relative happiness.

Dan Ariely

IxDA 2009

market exchanges vs social exchanges

IxDA 2009

THE NEW MODELimmediacy & influence

IxDA 2009

THE NEW MODELimmediacy & influence & impact

IxDA 2009

OutputsOutcomes

Impacts

IxDA 2009

85% reduction in the infant mortality rate, from 120 per 1000 to 8 per 1000, in Senegal through an early detection mobile alert service.

1,000,000 smsbeing sent by the Ministry of Health in Saudi Arabia as part of a national campaign against the spread of osteoporosis.

14% improvementin patients' symptoms of depression and satisfaction with their care in a recent USA study when phone therapy is added to regular care.

300% increasein calls to National AIDS Hotline in South Africa after launch of Project Masiluleke.

6x responseSMS stop-smoking campaign in England (30% versus 6% response rates).

100,000 usersIn first day of trial of New Zealand SMS prescription drug education service.

450 peopleResponded to a cleft palate awareness campaign in South Africa in one month.

IxDA 2009

1. AWARENESS 2. REFERRAL 3. TESTING 4. TREATMENT

40%4,000,000People estimatedHIV infected in KZN.

10%400,000HIV positive people who will develop AIDS each year.

5%500,000People who have been tested and know their status.

2%200,000People currently in treatment. 40% default in 2 years.

200,000

10,000,000

IxDA 2009

200,000

10,000,000

Mobile Awareness & Access

Self Testing Service

Mobile Treatment Support

IxDA 2009

200,000

10,000,000

In October 2008 we launched a service to deliver information on HIV / TB to the broadest population at the lowest possible cost using mobile technologies.

IxDA 2009

200,000

10,000,000

For the next phase of Project M, we are actively exploring a breakthrough distributed diagnostics model: low-cost, at-home HIV testing with mobile counseling support.

IxDA 2009

85% of men said they are less likely to test.

78% of men would prefer to test at home.

“The clinics are full of people I know.”

“I don’t want people to see me standing in queues. I want it to be private and secret.”

“I wouldn’t visit the clinic because of the undignified way health care workers handle the issues of patients.”

IxDA 2009

“I think they would love this kind of test. People are so afraid to go to the clinic. We would like to have this test instead.”

“It is important, and this system can be easy, because people are afraid, but everyone needs to know their status.”

“We are all looking forward to them! You need to hurry up and get them out, so I don’t have to see my other friends die.”

“You’re very late. I’ve watched so many of my friends die, because they are too scared to go to the clinic.”

IxDA 2009

Communities can participate in assembling the kits, building local pride and a strong sense that they can help themselves.

IxDA 2009

Understanding is important, but it’s only the beginning. It’s got to lead to a change in behavior. The question interaction designers need to ask ourselves, then, is this: how can our work help people to not only understand the change needed, but also to begin making it?

Tom Igoe

IxDA 2009

behavior = our medium

IxDA 2009

sustainability = a problem of behavior

IxDA 2009

sustainability = our problem

IxDA 2009

Interaction design IS NOT ABOUT computing technology

Documents

Transcript of Interaction design IS NOT ABOUT computing technology

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