Integrating Facebook Timeline into Your Digital Presence: Tips and Tools

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ASICS

Introduction

Next Generation CMS software, combining web content management, email marketing and multi-channel campaign management.

All delivered in the cloud.

Over 200 customers in industries including software and technology, higher education, healthcare and sports and entertainment.

Integrated marketing agency at the intersection of art and science.

Integrated offering including:

• brand development• digital strategy• website redesign• social media• advertising and

communications• analytics and optimization

Introducing Dan Biggs

Digital Strategist at Station X Communications

Expertise:

• Web analytics

• User experience

• Information architecture

Clients:

• Sleeman Breweries

• Mercedes-Benz

• 7-Eleven

• Corix

Introducing Paul Doerfling

Product Manager at Marqui

Expertise:

• Product development

• Product marketing

• Product strategy

• Market research and analysis

A

GENDA

1.Introduction

2.Page Administration: New Features and Methods

3.Companies Already Using Timeline to Its Full Capability

4.Your Facebook Presence and Digital Marketing Strategy – Integration Tools

4.Q+A

WHY DID FACEBOOK REDESIGN PAGES?

• Organizations and people are represented in the same way

• The focus is on curation and storytelling

• Allowing equal space for companies and their customers to share stories

Profile Photo

THE PAST

Apps/Tabs

THE PAST

Photos

THE PAST

Wall in vertical space

THE PAST

THE PAST

Ads/Sponsored

Cover Photo

THE PRESENT

THE PRESENT

Profile Photo

THE PRESENT

About Section

THE PRESENT

Apps Ribbon

THE PRESENT

Timeline

Fan Posts

WHAT’S NEW IN THE INTERFACE?

WHAT’S NEW IN THE INTERFACE?

WHAT’S NEW IN THE INTERFACE?

NO MORE LIKE-GATES

NO MORE LIKE-GATES

Navigation

THE EVOLUTION OF APPS

810pxPage Tab

Options

UPDATING CANVAS APPS TO THE NEW SIZES

App Ribbon Thumbnails

PROFILE AND COVER IMAGES

Brand Logo

PROFILE AND COVER IMAGES

Notifications

PAGE ADMINISTRATION: WHAT’S NEW?

Direct Messagin

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PAGE ADMINISTRATION: WHAT’S NEW?

Insights

PAGE ADMINISTRATION: WHAT’S NEW?

Likes

PAGE ADMINISTRATION: WHAT’S NEW?

PAGE ADMINISTRATION: POSTING

PAGE ADMINISTRATION: POSTING

PAGE ADMINISTRATION: POSTING

PAGE ADMINISTRATION: POSTING

PAGE ADMINISTRATION: ASKING A QUESTION

PAGE ADMINISTRATION: POSTING A MILESTONE

BEFORE HIGHLIGHTING A POST

PAGE ADMINISTRATION: HIGHLIGHTED STORIES

AFTER HIGHLIGHTING A POST

PAGE ADMINISTRATION: HIGHLIGHTED STORIES

PAGE ADMINISTRATION: PINNED POSTS

PAGE ADMINISTRATION: PINNED POSTS

PAGE ADMINISTRATION: PINNED POSTS

INSIGHTS

INSIGHTS

PUBLIC PAGE STATS

COMPANIES USING TIMELINE WELL

COMPANIES USING TIMELINE WELL

COMPANIES USING TIMELINE WELL

COMPANIES USING TIMELINE WELL

IF YOU HAVEN’T ALREADY DONE SO…

• Find or reformat profile picture and cover photo• Vary the types of posts in your schedule• Plan on content that will stimulate conversation

and sharing• Geotargeting facebook posts where possible

WHAT’S NEXT?

• Focus on past and present• What’s to be highlighted? • What types of content to post when?• How often to update cover photo, thumbnails,

pictures, profile

WHAT’S NEXT?

How can I use Marqui?• Store all your digital assets in a single system• Share content across platforms• Use the content approval system• Build custom applications for your ribbon• Update content to custom apps directly from Marqui• Use forms to generate leads and add data into your

customer database

FACEBOOK TIMELINE AND YOUR DIGITAL STRATEGY

S

UMMARY

• Facebook Timeline has brought with it new opportunities for marketers.

• Now, marketers have the ability to tell richer, more visual brand stories, with access to deeper insights and analytics.

• Content planning is essential to taking full advantage of the new format, as it is highly focused on storytelling.

• A Next-Gen CMS like Marqui can be the essential link between your Facebook Timeline presence and your overall digital marketing strategy, allowing you to:• Consolidate and share content across platforms• Build custom applications• Capture leads on your Facebook page

Want to see Marqui in action?

Join us for a live product demo.

Click the link in the GoToWebinar chat window to register.

Q & A

Dan Biggs, Digital StrategistStation XDan.Biggs@stationx.co

Paul Doerfling, Product ManagerMarquiPaul.Doerfling@marqui.com

Find us on Twitter at www.twitter.com/therealstationx