Post on 18-Jan-2015
description
INTEGRATED DIGITAL MARKETING Mithu Deb
19 April 2013
WHY INTEGRATED DIGITAL MARKETING?
To stay competitive in today’s new technology businesses, we need a new approach to consumer engagement and conversion; we need integrated digital marketing.
HOW WE ACHIEVE INTEGRATED DIGITAL
MARKETING?
Digital Presence Marketing
Content Marketing
Targeted Discovery
Online Engagement
Performance Management
DIGITAL PRESENCE MANAGEMENT
Branding
Logo Design
Message
Social Sites
Community
Social Reach
Web Design
Simple
User Friendly
Mobile Web
Responsive Design
Real-Time Updates
DIGITAL PRESENCE MANAGEMENT
Branding
Logo Design
Message
Social Sites
Community
Social Reach
Web Design
Simple
User Friendly
Mobile Web
Responsive Design
Real-Time Updates
DIGITAL PRESENCE MANAGEMENT
Branding
Logo Design
Message
Social Sites
Community
Social Reach
Web Design
Simple
User Friendly
Mobile Web
Responsive Design
Real-Time Updates
DIGITAL PRESENCE MANAGEMENT
Branding
Logo Design
Message
Social Sites
Community
Social Reach
Web Design
Simple
User Friendly
Mobile Web
Responsive Design
Real-Time Updates
DIGITAL PRESENCE MANAGEMENT
Branding
Logo Design
Message
Social Sites
Community
Social Reach
Web Design
Simple
User Friendly
Mobile Web
Responsive Design
Real-Time Updates
DIGITAL PRESENCE MANAGEMENT
Branding
Logo Design
Message
Social Sites
Community
Social Reach
Web Design
Simple
User Friendly
Mobile Web
Responsive Design
Real-Time Updates
DIGITAL PRESENCE MANAGEMENT
Branding
Logo Design
Message
Social Sites
Community
Social Reach
Web Design
Simple
User Friendly
Mobile Web
Responsive Design
Real-Time Updates
DIGITAL PRESENCE MANAGEMENT
Branding
Logo Design
Message
Social Sites
Community
Social Reach
Web Design
Simple
User Friendly
Mobile Web
Responsive Design
Real-Time Updates
CONTENT MARKETING
Audio Podcasts
Video
Visual Pinterest
Written Blogs
eBooks
CONTENT MARKETING
Audio Podcasts
Video
Visual Pinterest
Written Blogs
eBooks
CONTENT MARKETING
Audio Podcasts
Video
Visual Pinterest
Written Blogs
eBooks
TARGETED DISCOVERY
Organic Search
Content
Keywords
Paid Search
PPC
Retargeting
Social Mobile
Interactive
Micro-target
TARGETED DISCOVERY
Organic Search
Content
Keywords
Paid Search
PPC
Retargeting
Social Mobile
Interactive
Micro-target
RETARGETING FOR ADVANCED MARKETERS
TARGETED DISCOVERY
Organic Search
Content
Keywords
Paid Search
PPC
Retargeting
Social Mobile
Interactive
Micro-target
TARGETED DISCOVERY
Organic Search
Content
Keywords
Paid Search
PPC
Retargeting
Social Mobile
Interactive
Micro-target
ONLINE ENGAGEMENT
email Marketing
Nurture Leads
Personalize
Public Relations
Resolve Issues
Build Trust
Social Community
Engage
Transparent
Connect
ONLINE ENGAGEMENT
email Marketing
Nurture Leads
Personalize
Public Relations
Resolve Issues
Build Trust
Social Community
Engage
Transparent
Connect
ONLINE ENGAGEMENT
email Marketing
Nurture Leads
Personalize
Public Relations
Resolve Issues
Build Trust
Social Community
Engage
Transparent
Connect
ONLINE ENGAGEMENT
email Marketing
Nurture Leads
Personalize
Public Relations
Resolve Issues
Build Trust
Social Community
Engage
Transparent
Connect
PERFORMANCE MANAGEMENT
Strategy Review
Get Ideas
Get Feedback
Data Analytics
Track
Refine
Improve
Change
PERFORMANCE MANAGEMENT
Strategy Review
Get Ideas
Get Feedback
Data Analytics
Track e.g.. Hubspot
Refine
Improve
Change
PERFORMANCE MANAGEMENT
Strategy Review
Get Ideas
Get Feedback
Data Analytics
Track
Refine
Improve
Change
KEY TAKE AWAY..
Businesses can create meaningful connections with audience by producing large quantity of original content that is exceptional, personalized and relevant.
Program should be optimized for any platform or device.
Use Multi channels to engage target audience, must rely on user feedback and analytics to fit the ever-changing demand of your audience.