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Cerion Optimization Services Inc.2591 Dallas Parkway, suite 404Frisco, Texas, USA 75034Office: +1 (214) 619-8000Fax: +1 (214) 619-8001Email: sales@cerioninc.comWeb: www.cerioninc.com
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INTEGRATED CAPACITY PLANNING & MANAGEMENT SOLUTIONSby Cerion Optimization Services for Executive Management
B e t t e r d e c i s i o n s l e a d i n g t o m o r e r e l i a b l e o u t c o m e s
About Cerion
Saturday, April 22, 2023
Proprietary and Confidential2
Founded in 2002, and headquartered in Frisco, Texas, USA. Cerion originated out of a “think tank” group tasked to predict broadband capacity demand over time
Cerion uses mathematical science to solve complex business and engineering problems
Our approach has helped time-starved executives make faster and more accurate decisions by providing analytical power that no ordinary software or spreadsheet can deliver out of the box
We are deployed in some of the world's largest operators and OEMs and are delivering millions in cost savings, improving operational efficiencies and a lowering cost of network ownership while mitigating risks inherent to cutting edge technologiesCompany
BackgroundCustomerBenefits
SolutionsOffering
CaseStudies
ContactInfo
CHAOS
Today’s Challenges are…
Saturday, April 22, 2023
Proprietary and Confidential3
Networks Multi-technology networks expected to work well together, day 1
Visibility of issues affecting QoS
Exponential growth forecasted
Constant introduction of new technologies (3G, 4G, pooling, RAN-Sharing, etc…)
Operators Sharp focus on churn, net add, subs, MOUs, ARPUs, Tariffs, Data
Network quality and capacity are critical but budget is unrealistic
Hyper-competition affecting margins
Unpredictable subs behavior
Equipment Vendors Outsourcing contracts with capped revenue and tight margins
Uncontrollable costs
Unrealistic customer demands, timelines, quality expectations
Tough competitive environment
Penalties and rewards is an unproven concept
Human Capital Shortage of skills, retention is an issue, and misallocation of efforts (I.e. data manipulation)
Fragmented organizations
Tasks demanding high efforts & logistics are prone to human errors
Inconsistent deliverables
Methods & Tools Ancient and broken processes
Lack of adequate tools (I.e. precision, speed, easy to use)
Inconsistent input and output
Individual-owned proprietary tools
Slow processing and lack of flexibility
Management Lack of visibility of network performance, network capacity
Reactive approach
Always in firefighting mode and lack of control
Inaccurate KPI reporting
CompanyBackground
CustomerBenefits
SolutionsOffering
CaseStudies
ContactInfo
Managed Capacity Solutions
Saturday, April 22, 2023
Proprietary and Confidential4
We maximize investment and improve revenue by unleashing hidden/stranded capacity
We avoid bottlenecks and emergencies that negatively affect end-user experience
We handle very complex network planning operations not present in today's traditional methods and improve dramatically the productivity of network planners from weeks to hours
We predict accurately when to invest in new equipment, and how it should be deployed
We help functional groups work together so that the bouncing effect can be minimized
CompanyBackground
CustomerBenefits
SolutionsOffering
CaseStudies
ContactInfo
Example of KPI Impacts
Saturday, April 22, 2023
Proprietary and Confidential5Company
BackgroundCustomerBenefits
SolutionsOffering
CaseStudies
ContactInfo
Parameters / KPI ImprovementInter-MSC H/O -40%H/O Success Rate +5%Paging Success Rate +2%C7 Signaling Bytes -20%Inter-SGSN RAU -30%MSC/SGSN Capacity +10%SDCCH Blocking -0.20%SDCCH Drop Rate -0.10%TCH Blocking -0.50%TCH Drop Rate -0.10%IRAT Success Rate +2%
H/C Productivity -85%
Drop in Rehomes -26%
RevenueImprovement
10% Improvement
Reduction in CAPEX and
OPEX Spending
15% Improvement
Less Touching of the Network & Rework/Revisit
25% Improvement
Increasing Revenue and Enhancing End-User Experience
Improve Quality of Service (QoS) with better borders Drop call rate reduced by 8-12%
Enabling higher use of smart phones with increased capacity
Proactively align capacity with demand, thus avoiding unnecessary churn and increasing brand value
A much quicker and precise reaction to emergencies preventing service impact
Eliminate most emergencies related to network reconfiguration giving you back your evenings and weekends…
Driving Down Fixed Costs
CAPEX Elimination/Deferral through a better planning process
Reduce BSCs/RNCs expenditures by an average of 15% YoY
Minimizing TCO by using existing nodes to optimum capacity Increase utilization of BSCs/RNCs up to 40% on initial pass
Controlling Operating Costs
“Do more with same or same with less” through automation
Raise the productivity of planning staff by >85% so they can focus on solving problems not mining data or creating reports
Planning less re-parenting activities leading to less network disturbance
Reduce the re-parenting projects by >25% on post-initial pass leading to a more stable network
Streamlined processes to avoid re-plan and re-work Reduce the unnecessary interaction between functional groups by >75% easing the tension created by do-overs
Tangible Benefits
Saturday, April 22, 2023
Proprietary and Confidential6Company
BackgroundCustomerBenefits
SolutionsOffering
CaseStudies
ContactInfo
Solutions Portfolio
Saturday, April 22, 2023
Proprietary and Confidential7
Network Performance Analysis & Optimization
Capital/Capacity Planning, and Risk Management
Swap-Out Analysis & Implementation
Technology Upgrade
Elements (TRX/CE) Harvesting Program
Equipment & Network Design Validation
Special Event Capacity PlanningNote: Delivery models include Consulting Engagement, Managed Service & Hosting, Software Only & BOT, VAR Agreement,And Staffing.
CompanyBackground
CustomerBenefits
SolutionsOffering
CaseStudies
ContactInfo
Case Studies (MSC Borders)
Saturday, April 22, 2023
Proprietary and Confidential8Company
BackgroundCustomerBenefits
SolutionsOffering
CaseStudies
ContactInfo
Before: Non Contiguous Serving Areas /
Islands Elevated Signalling Levels Core Processing Exhaust Excessive Inter-Office Trunk
Requirements
After: Optimized Serving Areas Reduced Signalling Levels More Processing Capacity Lower Inter-Office Trunk
Requirements
MSCO
MSCI
MSCE
MSCF
MSCN
MSCQ
MSCA
MSCB
MSCG
MSCC
MSCH
MSCP
MSCK
MSCL
MSCJMSCD
MSCQ
MSCI
MSCE
MSCF
MSCN
MSCQMSCA
MSCB
MSCG
MSCC
MSCH
MSCP
MSCR
MSC14
MSCJ
MSCD
40% reduction in MSC handovers
Case Studies (RNC Optimization)
Saturday, April 22, 2023
Proprietary and Confidential9Company
BackgroundCustomerBenefits
SolutionsOffering
CaseStudies
ContactInfo
Before: High imbalance in utilization with
service blocking Increase in complex signaling
transactions Limited knowledge about target sites
for handoff gives performance issues
After: Improved balance with increased
network headroom Less network signaling and lower
processor loading Improved Accessibility, Retainability
and hand-off performance
15% increase in capacity headroom, 10% drop in SDCCH failure rate,
and 6% increase in H/O success rate
Case Studies (KPI Improvement)
Saturday, April 22, 2023
Proprietary and Confidential10Company
BackgroundCustomerBenefits
SolutionsOffering
CaseStudies
ContactInfo
SDCCH Target
PostPre
SDCCH Blocking Reduction by approx. 0.5%
Case Studies (KPI Improvement)
Saturday, April 22, 2023
Proprietary and Confidential11Company
BackgroundCustomerBenefits
SolutionsOffering
CaseStudies
ContactInfo
SDCCH Drop Rate Reduction by approx. 0.3%
PostPre
Case Studies (Methods & Tools)
Saturday, April 22, 2023
Proprietary and Confidential12
Degradation of KPIs occurred when using traditional methods
CompanyBackground
CustomerBenefits
SolutionsOffering
CaseStudies
ContactInfo
Conclusion
We provide cross-functional, multi-vendor, multi-layer, multi-configuration, and multi-technology high-grade consulting services
We can help you achieve a better utilization of network assets, improve end-user experience, reduce costs, eliminate risks and increase efficiency
We want to earn your business and your trust as a valued engineering partner
Saturday, April 22, 2023
Proprietary and Confidential13Company
BackgroundCustomerBenefits
SolutionsOffering
CaseStudies
ContactInfo
Daniel PichePresident
2591 Dallas Parkway, suite 404 Office: +1 (214) 619-8017Frisco, Texas, US 75034 Mobile:+1 (469) 247-5051www.cerioninc.com Fax: +1 (214) 619-8010sales@cerioninc.com daniel.piche@cerioninc.com
Call us now to learn about our serviceguarantee.
Dan.