INTEGRATED CAPACITY PLANNING & MANAGEMENT SOLUTIONS

Cerion Optimization Services Inc.2591 Dallas Parkway, suite 404Frisco, Texas, USA 75034Office: +1 (214) 619-8000Fax: +1 (214) 619-8001Email: [email protected]: www.cerioninc.com

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INTEGRATED CAPACITY PLANNING & MANAGEMENT SOLUTIONSby Cerion Optimization Services for Executive Management

B e t t e r d e c i s i o n s l e a d i n g t o m o r e r e l i a b l e o u t c o m e s

mailto:[email protected]

http://www.cerioninc.com/

About Cerion

Saturday, April 22, 2023

Proprietary and Confidential2

Founded in 2002, and headquartered in Frisco, Texas, USA. Cerion originated out of a “think tank” group tasked to predict broadband capacity demand over time

Cerion uses mathematical science to solve complex business and engineering problems

Our approach has helped time-starved executives make faster and more accurate decisions by providing analytical power that no ordinary software or spreadsheet can deliver out of the box

We are deployed in some of the world's largest operators and OEMs and are delivering millions in cost savings, improving operational efficiencies and a lowering cost of network ownership while mitigating risks inherent to cutting edge technologiesCompany

BackgroundCustomerBenefits

SolutionsOffering

CaseStudies

ContactInfo

CHAOS

Today’s Challenges are…



Networks Multi-technology networks expected to work well together, day 1

Visibility of issues affecting QoS

Exponential growth forecasted

Constant introduction of new technologies (3G, 4G, pooling, RAN-Sharing, etc…)

Operators Sharp focus on churn, net add, subs, MOUs, ARPUs, Tariffs, Data

Network quality and capacity are critical but budget is unrealistic

Hyper-competition affecting margins

Unpredictable subs behavior

Equipment Vendors Outsourcing contracts with capped revenue and tight margins

Uncontrollable costs

Unrealistic customer demands, timelines, quality expectations

Tough competitive environment

Penalties and rewards is an unproven concept

Human Capital Shortage of skills, retention is an issue, and misallocation of efforts (I.e. data manipulation)

Fragmented organizations

Tasks demanding high efforts & logistics are prone to human errors

Inconsistent deliverables

Methods & Tools Ancient and broken processes

Lack of adequate tools (I.e. precision, speed, easy to use)

Inconsistent input and output

Individual-owned proprietary tools

Slow processing and lack of flexibility

Management Lack of visibility of network performance, network capacity

Reactive approach

Always in firefighting mode and lack of control

Inaccurate KPI reporting

CompanyBackground

CustomerBenefits

SolutionsOffering

CaseStudies

ContactInfo

Managed Capacity Solutions



We maximize investment and improve revenue by unleashing hidden/stranded capacity

We avoid bottlenecks and emergencies that negatively affect end-user experience

We handle very complex network planning operations not present in today's traditional methods and improve dramatically the productivity of network planners from weeks to hours

We predict accurately when to invest in new equipment, and how it should be deployed

We help functional groups work together so that the bouncing effect can be minimized

CompanyBackground

CustomerBenefits

SolutionsOffering

CaseStudies

ContactInfo

Example of KPI Impacts


Proprietary and Confidential5Company


SolutionsOffering

CaseStudies

ContactInfo

Parameters / KPI ImprovementInter-MSC H/O -40%H/O Success Rate +5%Paging Success Rate +2%C7 Signaling Bytes -20%Inter-SGSN RAU -30%MSC/SGSN Capacity +10%SDCCH Blocking -0.20%SDCCH Drop Rate -0.10%TCH Blocking -0.50%TCH Drop Rate -0.10%IRAT Success Rate +2%

H/C Productivity -85%

Drop in Rehomes -26%

RevenueImprovement

10% Improvement

Reduction in CAPEX and

OPEX Spending

15% Improvement

Less Touching of the Network & Rework/Revisit

25% Improvement

Increasing Revenue and Enhancing End-User Experience

Improve Quality of Service (QoS) with better borders Drop call rate reduced by 8-12%

Enabling higher use of smart phones with increased capacity

Proactively align capacity with demand, thus avoiding unnecessary churn and increasing brand value

A much quicker and precise reaction to emergencies preventing service impact

Eliminate most emergencies related to network reconfiguration giving you back your evenings and weekends…

Driving Down Fixed Costs

CAPEX Elimination/Deferral through a better planning process

Reduce BSCs/RNCs expenditures by an average of 15% YoY

Minimizing TCO by using existing nodes to optimum capacity Increase utilization of BSCs/RNCs up to 40% on initial pass

Controlling Operating Costs

“Do more with same or same with less” through automation

Raise the productivity of planning staff by >85% so they can focus on solving problems not mining data or creating reports

Planning less re-parenting activities leading to less network disturbance

Reduce the re-parenting projects by >25% on post-initial pass leading to a more stable network

Streamlined processes to avoid re-plan and re-work Reduce the unnecessary interaction between functional groups by >75% easing the tension created by do-overs

Tangible Benefits




SolutionsOffering

CaseStudies

ContactInfo

Solutions Portfolio



Network Performance Analysis & Optimization

Capital/Capacity Planning, and Risk Management

Swap-Out Analysis & Implementation

Technology Upgrade

Elements (TRX/CE) Harvesting Program

Equipment & Network Design Validation

Special Event Capacity PlanningNote: Delivery models include Consulting Engagement, Managed Service & Hosting, Software Only & BOT, VAR Agreement,And Staffing.

CompanyBackground

CustomerBenefits

SolutionsOffering

CaseStudies

ContactInfo

Case Studies (MSC Borders)




SolutionsOffering

CaseStudies

ContactInfo

Before: Non Contiguous Serving Areas /

Islands Elevated Signalling Levels Core Processing Exhaust Excessive Inter-Office Trunk

Requirements

After: Optimized Serving Areas Reduced Signalling Levels More Processing Capacity Lower Inter-Office Trunk

Requirements

MSCO

MSCI

MSCE

MSCF

MSCN

MSCQ

MSCA

MSCB

MSCG

MSCC

MSCH

MSCP

MSCK

MSCL

MSCJMSCD

MSCQ

MSCI

MSCE

MSCF

MSCN

MSCQMSCA

MSCB

MSCG

MSCC

MSCH

MSCP

MSCR

MSC14

MSCJ

MSCD

40% reduction in MSC handovers

Case Studies (RNC Optimization)




SolutionsOffering

CaseStudies

ContactInfo

Before: High imbalance in utilization with

service blocking Increase in complex signaling

transactions Limited knowledge about target sites

for handoff gives performance issues

After: Improved balance with increased

network headroom Less network signaling and lower

processor loading Improved Accessibility, Retainability

and hand-off performance

15% increase in capacity headroom, 10% drop in SDCCH failure rate,

and 6% increase in H/O success rate

Case Studies (KPI Improvement)




SolutionsOffering

CaseStudies

ContactInfo

SDCCH Target

PostPre

SDCCH Blocking Reduction by approx. 0.5%

Case Studies (KPI Improvement)




SolutionsOffering

CaseStudies

ContactInfo

SDCCH Drop Rate Reduction by approx. 0.3%

PostPre

Case Studies (Methods & Tools)



Degradation of KPIs occurred when using traditional methods

CompanyBackground

CustomerBenefits

SolutionsOffering

CaseStudies

ContactInfo

Conclusion

We provide cross-functional, multi-vendor, multi-layer, multi-configuration, and multi-technology high-grade consulting services

We can help you achieve a better utilization of network assets, improve end-user experience, reduce costs, eliminate risks and increase efficiency

We want to earn your business and your trust as a valued engineering partner




SolutionsOffering

CaseStudies

ContactInfo

Daniel PichePresident

2591 Dallas Parkway, suite 404 Office: +1 (214) 619-8017Frisco, Texas, US 75034 Mobile:+1 (469) 247-5051www.cerioninc.com Fax: +1 (214) [email protected] [email protected]

Call us now to learn about our serviceguarantee.

Dan.

http://www.cerioninc.com/

mailto:[email protected]

INTEGRATED CAPACITY PLANNING & MANAGEMENT SOLUTIONS

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