Post on 23-Jul-2015
People are the most valuable
asset for a business…
BUT
The hardest area of running a
business is engaging and
motivating people, customers or employees
If you can create those Kairos
moments, special moments for
the people you want to engage
with, they will have a longer
lasting, happy emotional bond
with your business.
Happy people are more
motivated… right?
‘The Reward System is a group of
neurological structures that are
critically involved in mediating the
effects of reinforcements’
The Reward System – Olds & Milner 1954
Operant conditioning:
‘Actions followed by
reinforcement will be
strengthened and more
likely to be repeated
in the future’ skinner
The actual reward appeals
to the person as a
pleasurable stimulus –
the recognition makes them
feel good inside so they are
likely to repeat their action
These factors drive our behaviour and
the decisions we make.
Positive reinforcement is with us from
when we were young – starts from
receiving a reward from our parents for
doing well in school.
We are conditioned to respond to these
paradigms…if we do good we get
rewarded
Building on this operant
theory, we now know that we
are pushed by our internal
needs, but we also have it
within us to be ‘pulled’
towards external motivators –
rewards, money and
recognition
Why does this matter in abusiness world?
• In our DNA • People need to be rewarded• Makes happy workforce• Lower attrition• Increase productivity• Spontaneous celebrations – Fruit Friday,
Bagel day, Massage day
How can we make the act of rewarding impactful?
• Rewarding people digitally is growing
• It’s the quickest way to reward people
• Provides an immediate response to stimulus
• The next generation of tech savvy people are working within your business
Digital rewardsSpeed of access & Delivery
Lower overheads
Secure delivery
Low financial value / high
personal value
Long lasting
SummaryIts in our DNA – reward and recognition
make us happy
Happy people are more motivated
Business leaders should leverage this
Digitalisation allows us to maximise impact & longevity
of reward
Online platforms offer speed, control,
consistency and measurement
Contact us today
www.corporaterewards.co.uk
Email us: enquiries@corporaterewards.co.uk
Call us:
0370 405 2020
Connect with us on LinkedIn:
corporate-rewards-uk