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Think Content, Not Coins: Using Instant Rewards to Drive Retention | Wally Schlaegel
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Transcript of Think Content, Not Coins: Using Instant Rewards to Drive Retention | Wally Schlaegel
Think Content, Not Coins: Using Instant Rewards to Drive Retention
Wally SchlaegelChief Product and Marketing Officer
CataBoom
ACQUISITION IS MORE THAN ATTRACKING THE CONSUMER
average cost per new user install is $2.51
23% of users delete an app after ONE day
Fiksu’s data indexesTechCruch and a recent Localytics study
CONSUMERS HAVE SHORT ATTENTION SPANS
Fiksu’s data indexesTechCruch and a recent Localytics study
77% of users delete their apps THREE days after instillation, and 90% delete by the NINETY-day mark
CREATE AN ACQUISITION STRATEGY THAT IS BALANCED WITH RETENTION
90% return first 5 days65% return after 5 days
CataBoom
KEEP MORE THAN 10% : THINK CONTENT and REAL WORLD PRIZES, NOT SIMPLY COINS
Consumers love to play!Consumers REALLY love to win!
WHAT DOES THIS LOOK LIKE?
THE POWER OF A GIFT CARD!
1 winner a day could increase acquisition by 5X
DON’T UNDER ESTIMATE CONTENT!
Consumers love exclusive!Consumers share secrets
FINAL: KEEP IT SIMPLE!
Simple messagingSimple implementations
THANK YOU!