Instagram for Business - JoomGeek - lecture 08.14

Post on 23-Dec-2014

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Invited by Dubai Media City for a lecture on Social Media. We tried to explain "why it's Time for @yourbusiness to #Instagram". Behind this the idea is to understand the advantages of Instagram for Business, as it remains a powerful tool, to engage your community and enforce your digital strategy

Transcript of Instagram for Business - JoomGeek - lecture 08.14

Time for @yourbusiness to #Instagram

Business & InstagramA powerful tool, to engage your community

and enforce your digital strategy

1- A powerful toolIt’s free, it’s now and it’s trendy

Mobile Apps

1. Free apps2. Compatible Android, IOS3. Compatible with ⅓ apps

Basic Functionalities

1. Share photos / videos2. Comments & likes3. Explore by thematics4. Use # and @

#Thematic @networks

1. # your photos & videos2. @ your friends3. Follow the trends4. Send Private Messages

Fastest growing network

● 2010: Launch● 2012: Sold 1b $ to Facebook● 2014: 200+ million active users

Facts & Figures

1. 200 millions daily users2. 35% users consult multiple times a

day3. 257 min spent monthly4. 60 millions daily new photos5. 68% of users are women6. Engagement is 15X greater than

facebook

Cool Social Network

1. Ads2. Videos3. Posts4. Links5. Photos6. Events

1. Photos2. Videos

Few ads and brand intrusions make it a cool & personnal Social Network

1- A powerful toolIt’s free, it’s now and it’s trendy

2- To engage your communityLove them, Surprise them, Entertain them

Gives Voice to People

People need to speak and share their opinions.

> Use # to let people share their experiences and what they love

Interact with Them

Help people to share with you.

> Create #, Follow them, invite them to follow you @, speak with them

Create Relationships

Follow the trends and be where the cool stuff is

> like, comment, post

2- To engage your communityLove them, Surprise them, Entertain them

3- On a Digital StrategyGo when it’s the right time

Brand Awareness

Help people to know your company

> Post about your staff, offices, events and products

Smart Promotion

Don’t sell, make people love and think about your products

> Show your products as you love them

When you need it

Make your business work then Instagram !

3- On a Digital StrategyGo when it’s the right time

@

#DICSeries

Questions ?

Keep in touch

● florian@joomgeek.com● @JoomGeek● joomgeek.com● slideshare.net/joomgeek