Instagram for Business - JoomGeek - lecture 08.14
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Invited by Dubai Media City for a lecture on Social Media. We tried to explain "why it's Time for @yourbusiness to #Instagram". Behind this the idea is to understand the advantages of Instagram for Business, as it remains a powerful tool, to engage your community and enforce your digital strategy
Transcript of Instagram for Business - JoomGeek - lecture 08.14
Time for @yourbusiness to #Instagram
Business & InstagramA powerful tool, to engage your community
and enforce your digital strategy
1- A powerful toolIt’s free, it’s now and it’s trendy
Mobile Apps
1. Free apps2. Compatible Android, IOS3. Compatible with ⅓ apps
Basic Functionalities
1. Share photos / videos2. Comments & likes3. Explore by thematics4. Use # and @
#Thematic @networks
1. # your photos & videos2. @ your friends3. Follow the trends4. Send Private Messages
Fastest growing network
● 2010: Launch● 2012: Sold 1b $ to Facebook● 2014: 200+ million active users
Facts & Figures
1. 200 millions daily users2. 35% users consult multiple times a
day3. 257 min spent monthly4. 60 millions daily new photos5. 68% of users are women6. Engagement is 15X greater than
Cool Social Network
1. Ads2. Videos3. Posts4. Links5. Photos6. Events
1. Photos2. Videos
Few ads and brand intrusions make it a cool & personnal Social Network
1- A powerful toolIt’s free, it’s now and it’s trendy
2- To engage your communityLove them, Surprise them, Entertain them
Gives Voice to People
People need to speak and share their opinions.
> Use # to let people share their experiences and what they love
Interact with Them
Help people to share with you.
> Create #, Follow them, invite them to follow you @, speak with them
Create Relationships
Follow the trends and be where the cool stuff is
> like, comment, post
2- To engage your communityLove them, Surprise them, Entertain them
3- On a Digital StrategyGo when it’s the right time
Brand Awareness
Help people to know your company
> Post about your staff, offices, events and products
Smart Promotion
Don’t sell, make people love and think about your products
> Show your products as you love them
When you need it
Make your business work then Instagram !
3- On a Digital StrategyGo when it’s the right time
@
#DICSeries
Questions ?
