Instagram for Business - Content Ideas

Post on 10-May-2015

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These Instagram for business tips will help companies get ideas for how they can post engaging photos on the platform, as well as how to interact with eager fans.

Transcript of Instagram for Business - Content Ideas

Instagram  for  Business

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Instagram  is  a  challenging  place  for  brands…    

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Analytics  are  not  currently  available…

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Ads  are  extremely  expensive…

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Off-­‐app  content  is  nearly  

impossible  to  link  to…

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 And,  ideas  for  new  content  can  be  exhausting  to  

generateBeASocialClimber.com

I  can  help  businesses  with  that  last  point    !

The  Instagram  posts  in  these  slides  worked  well  with  followers

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Here  are  a  few  different  types  of  content  ideas  to  inspire  your  

Instagram  account  …  BeASocialClimber.com

Inspire    &  

MotivateBeASocialClimber.com

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Take  Away:    Inspiring  quotes  and  messages  work  when  they  are  perfectly  matched  to  the  attitude  and  interests  of  a  business’s  fans  and  customers.  

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Offer  the  Chance  to  Engage

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Take  Away:    Don’t  just  share  fan  photos;  allow  them  to  talk  and  engage  with  the  brand.  Let  what  fans  are  doing  influence  what  is  posted.  Let  their  voices  be  heard.  

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Tease  New  

ProductsBeASocialClimber.com

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Take  Away:    Balance  engagement-­‐driven  posts  with  product  related  content.  When  a  product  is  successfully  teased  and  photographed,  it  can  have  a  powerful  impact.

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Participate  in  Popular  Memes

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Take  Away:    There’s  value  in  creating  a  brand-­‐specific  hashtag  or  meme,  but  there’s  also  something  to  be  said  about  joining  in  popular,  already-­‐trending  memes.    

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Instagram Business Facts

Paid ads range from 300,000 to $1 million a month

Instagram’s community is 15 times more engaged than Facebook’s

70 % of Instagram users log in at least once a day

Source: AdAge, l2ThinkTank

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