Post on 10-May-2015
description
Instagram 101
Alexander Zanfir from SocialPlay
TODAY’S PRESENTER
WEBINAR REMINDERS
• You can hear us, but we can’t hear you.
• Have questions? Type questions in the Questions Log.
• Turn up your computer’s volume.
• For the best webinar experience, close all other applications.
• Yes! The links to the webinar slides and recording will be emailed to you today.
2
WHAT IS CANADAHELPS?
• A public charitable foundation and registered charity. • Through CanadaHelps.org, anyone can donate to any registered
Canadian charity online. • We have facilitated over $400 million in charitable donations
online since our launch in 2000. • 14,500 charities use us to collect donations and fundraise online. • Over 850,000 Canadians have donated through CanadaHelps. • For donors, CanadaHelps is a one-stop-shop for giving. For
charities, CanadaHelps is an online fundraising solution that is affordable, easy and secure.
WELCOME TO GIVING MADE SIMPLE!
4
Webinar June 11
Contact
alex@socialplay.com
Instagram: @alexanderzan
Twitter: @alexzanderzan
Section 1: Instagram Overview
◆ What is Instagram?
◆ Who uses it?
◆ How popular is it?
◆ How do you get it?
◆ How does it compare to popular social networks?
What is Instagram?
● A Social Network
● Images and now Video
● Purchased by Facebook
● No revenue model yet/no ads
● A photo taking App, with filters
#selfie #workinghard #hardlyworking
Who Uses it?
1. Celebrities/Influencers
a. Justin Bieber - 12.5 million
b. Kim Kardashian - 12.4 million
c. Barack Obama - 2.6 million
2. Brands
a. Nike - 4.4 million
b. StarBucks - 2.5 million
c. NBA - 2.5 million
3. Non-profit
a. Charity water - 216k
b. doctors without borders - 35k
c. pencils of promise - 30k
How Popular is It?
● 200 Million Monthly Active Users
● 20 Billion Photos Shared in total
● 1.6 Billion Likes and 60 Million Photos
shared every day
How Popular is It?
● The top 50 brands on Instagram have 1.5
Million followers on average.
● an average of 2 Million posts mention each
of these brands on Instagram.
HashTags
● #selfie
● #cars
● #vacation
● #donate
● #afganistan
● #daffodilMonth
Services and Natural Engagement
● Companies can pay for follows
● more difficult to pay for brand discussion
● I just bought these #nike shoes!
How do you get it?
● instagram.com
● only an image viewer
● Mobile App
● Free
SocialNetwork Comparison
● Images and Videos only
● Minimal Social Features o no sharing
o no analytics
o no company pages
● Vine has a foothold on Videos
● Simple, easy to use
Section 2: How to use Instagram
● Feed
● Explore
● Capture
● News
● Profile
Feed View
● Picture/Video
● Poster Name
● Post Time
● Likes
● Comments
Explore View
● Worldwide Popular
● Liked by an account
you follow
● Similar to Your likes
● Search
Capture View
Post View
● Followers or Direct
● Tagging
● Photo Map
● Location
● Social Sharing
Section 3: How Your Charity Can Get
the Most Out of Instagram
● Sharing and Engaging users
● Examples
● Charity content ideas
Sharing Content
● Photos you take at. e.g. events
● Photos already taken. e.g. news, publication, with
another device
● Space out your posts, don’t post too frequently.
● Good mix between promotional and natural content.
● Share content that tells the story of a project, group,
individual.
Ideas of what to Share
● Events
● Advice/Motivational
● Volunteers and Volunteer work
● Community Work
● Tangible Impact
● Team
● Thank you’s
● Ask
5 Tips for Getting Followers and
Engagement on Instagram
1. How/where to tell people you have
2. Cross promotion
3. User content/Photo contest
4. Keep your feed updated
5. Embed photos into blogs
MyCharityConnects.org
Educational and training opportunities
through MyCharityConnects
www.mycharityconnects.org
UPCOMING WEBINARS
www.mycharityconnects.org/webinars
Intro to Innoweave’s Practical Tools for
Social Innovation
by guest speakers Aaron Good and Doug
Brodhead
Date: Wednesday, June 25, 2014
Time: 2:00-3:00PM Eastern Time Doug Brodhead Aaron Good
Raise More Money with Effective Calls to
Action
by guest speaker Brian Abracen
Date: Wednesday, July 16, 2014
Time: 2:00-3:00PM Eastern Time
STAY IN TOUCH
youtube.com/canadahelps
@canadahelps
facebook.com/canadahelps
communications@canadahelps.org
1-877-755-1595