Instagram 101 for charities
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Transcript of Instagram 101 for charities
Instagram 101 for charities
Suzanne Bennett
Digital Account Director
The BIG Partnership
@Suzi_Bennett
#Instagram101
Today’s agenda
• An overview of Instagram
• Instagram for charities
• A review of what works
• What we can learn from larger charities
• Getting started and setting things up
• Case studies
• Instagram video
• Measuring success
• Hints and tips
• Q&A
Thriving, growing, engaged, creative community
Use Instagram at events
Consider an Instagram photo diary
Be the face of your charity
Capture the story in an Instagram video
Tell stories from the ground
Connect followers with your cause
Why Instagram?
Ice bucket challenge
2.4 million ice bucket-related videos
posted on Facebook
28 million people have uploaded, commented on
or liked ice bucket-related posts
3.7 million videos uploaded on Instagram with
hashtags #ALSicebucketchallenge
and #icebucketchallengeMND Association
received
£2.7m in August 2014
(£800k in Aug 2013)
ALS received
$98.2m in August 2014
($2.7m Aug 2013)
Keep it simple
Make it emotive
Claim ownership
Feed their curiosity
Share the love
Kick things off internally
Donate, donate, donate
Remember to…
Username
Profile picture
Bio (150 characters)
Website link
Get snapping
Get following
Feed and water
Getting started
What’s the story?
Keep your message simple
Think about audio
Capture little moments
It doesn’t have to be polished
Make sure it’s worth watching
What’s your call to action?
Video tips
Go public
Tell people about it
Regram
Geotag
Follow and follow back
Ask questions
Make hashtags your friend
Hints and tips
#nonprofit
#CharityTuesday
#FollowFriday (#FF)
#Fundraising
#[yourcharity]
#[yourevent]
#[yourcity]
Popular hashtags
Suzanne Bennett
Digital Account Director
@Suzi_Bennett
@Suzi_Bennett
Keep in touch