www.compassionate-touch.org

Inspire U Webinar Series

Presented by

the Center for

Compassionate Touch LLC

Monday, January 23, 2012

The New Way to Optimize your

Facebook Presence

How to NOT Waste Your Time On Facebook

} Understand the purpose of Facebook

} Define the different accounts} How to utilize them for your purpose

What you will learn

} Since its conception in 2004 Facebook now has over 1 billion active users.

} Free access to a HUGE database} Fast track your contents through inexpensive advertising

Why should I use it?

} Social Networking website } Looking to reconnect with people you have

lost touch with} Use photos, videos, and content and make

new friends with other people } More and more being used by businesses to

connect with new customers

Facebook

}Profiles + Friends}Pages + Fans }Groups + Members

Three Types of Accounts

}Starting point for everyone }Can only have One account } Is about you!

Profiles

PagesØ Designed for self-

promotionØ Mini- storefront or mini-

site Ø 80% business 20% personal Ø Remember you are always

speaking 1 on 1 never to a multiple people with your content

Pages vs. Groups Groups

Ø Like Minded IndividualsØ Can be organized around

your business, product or a community

Ø Provide something of value

Ø Not a place to market aggressively. Strictly a forum to get advice, share thoughts and educate

56% consumers said they are more likely to recommend a brand to a

friend after becoming a fan!

50% of people like a Facebook page because they are a customer or they want to receive a special

discount or promotion.

Do you have an easy, automated way to follow up with them over time?

Whether you know it or not, your prospects &

customers are using videos, articles, and

reviews on Facebook to learn, connect and make

buying decisions

Good News:

of small businesses

have invested any time or effort in their Facebook

Page

Only 26%

But it’s not “Set and Forget.”

You need to stay Fresh

Get out there & get found

There’s a “Sell by” date on

almost every piece of

information out there

Get out there & get found

If you’re not delivering something new on a regular basis, you’re going to get knocked off the shelf by someone else

Get out there & get found

} Understand the purpose of Facebook

} Define the different accounts} How to utilize them for your purpose

} Best way to optimize your Page

What we have covered

Thank you for your time. Contact us:sbeck@srbsolutions.net www.srbsolutions.net

Like us on Facebook for more continued support.

Q & A

Join us for our next Inspire UMonday March 5, 2012 @ 8pm EST

We’ll be joined by Ariana Vincent of the Ariana Institute

Online Continuing Education: Increase Knowledge, Expand

Marketability and Obtain CEUs

Ann Catlin, NCTMB, LMT, OTR Owner and Director, Center for Compassionate Touch LLCann@compassionate-touch.org 417-844-8514

Lisa Parenteau, BA, LMTMarketing and Training Consultant

Center for Compassionate Touch LLClisa@compassionate-touch.org

617-797-7990