INPUTS OF WORKING GROUP 3

A Sleeping Giant

Turn Handball to the number sport in the World

Let’s not accept the under dark position

How to turn handball intoA leading brand ?

Existing USP :

• Entertainment• High speed• Team spirit• Physical contact• Closeness to players

GAME

POSITIONNING HANDBALLBEFORE DURING AFTER

POSITIONNING HANDBALLBEFORE

Focusing on kids

Create excitement

Qualification tournaments

Story telling

Promotion / Attention

GAME

POSITIONNING HANDBALLDURING

Fan fest

Stars

Hospitality

Frequency of the tournament

More link with press

More focus on the players

POSITIONNING HANDBALLAFTER

Promotion

Fixed calendar

Follow ups on matches and statistics

Ranking on the teams

Stories on Social media

Gardner

WISHES FOR THE WORLD CHAMPIOSHIPS IN SWEDEN

• Higher quality of hospitality• More involvement of young people• More focus on digital media• Improve communication :

• In quantity and in quality• Improve the use of the social media• Professional look of the venues• Promotion of the young stars• Venue quality consistency• Repeatable tournaments

Proposal for follow up

New forum to be organised after or during the World

Championships in Sweden