INPUTS OF WORKING GROUP 3. A Sleeping Giant Turn Handball to the number sport in the World Lets not...
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Transcript of INPUTS OF WORKING GROUP 3. A Sleeping Giant Turn Handball to the number sport in the World Lets not...
![Page 1: INPUTS OF WORKING GROUP 3. A Sleeping Giant Turn Handball to the number sport in the World Lets not accept the under dark position.](https://reader035.fdocuments.in/reader035/viewer/2022081602/55151bb4550346c77d8b4faf/html5/thumbnails/1.jpg)
INPUTS OF WORKING GROUP 3
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A Sleeping Giant
Turn Handball to the number sport in the World
Let’s not accept the under dark position
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How to turn handball intoA leading brand ?
Existing USP :
• Entertainment• High speed• Team spirit• Physical contact• Closeness to players
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GAME
POSITIONNING HANDBALLBEFORE DURING AFTER
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POSITIONNING HANDBALLBEFORE
Focusing on kids
Create excitement
Qualification tournaments
Story telling
Promotion / Attention
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GAME
POSITIONNING HANDBALLDURING
Fan fest
Stars
Hospitality
Frequency of the tournament
More link with press
More focus on the players
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POSITIONNING HANDBALLAFTER
Promotion
Fixed calendar
Follow ups on matches and statistics
Ranking on the teams
Stories on Social media
Gardner
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WISHES FOR THE WORLD CHAMPIOSHIPS IN SWEDEN
• Higher quality of hospitality• More involvement of young people• More focus on digital media• Improve communication :
• In quantity and in quality• Improve the use of the social media• Professional look of the venues• Promotion of the young stars• Venue quality consistency• Repeatable tournaments
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Proposal for follow up
New forum to be organised after or during the World
Championships in Sweden