Post on 02-Jan-2016
Innovative Airport Enhancements
Matt Johnson – JacobsenDaniels Associates
Airport Ground Transportation Association (AGTA) – September 2006
The Goal
Mission Possible?
Reduce Costs
AND
Improve Service
The Challenge
Getting Passengers from Bag Claim to Your Vehicles
– Information Dissemination– Wayfinding– Advertising
– Curb Management
Today’s Tools
Signage, Signage and More Signage
Tomorrow’s Tools
Terminal Area
- Static Signage
- Dynamic Signage
Applications in a GT Environment
• Information
• Wayfinding
• Management
• Advertising
Challenges with GT Applications
• Cost
• Environment
• Static Nature of Curb Area
Information and Wayfinding
Dynamic Information and Wayfinding– Easily Updated– Tailored to Passenger Type
• Language
– Cost Effective
Advertising
Airport– Offset operating costs
Operator– Opportunities to advertise their services at a reasonable cost and to their audience
Management
Airports and Operators– Integration with vehicle management systems– Improved curb utilization
Summary
With the current and future strains on commercial vehicle activities, airports and operators are continually looking for ways to reduce costs, while maintaining service.
Utilization of dynamic signage is a tool that is becoming more cost effective and applicable to the GT environment.
Thank You