Innovative Airport Enhancements

Matt Johnson – JacobsenDaniels Associates

Airport Ground Transportation Association (AGTA) – September 2006

The Goal

Mission Possible?

Reduce Costs

AND

Improve Service

The Challenge

Getting Passengers from Bag Claim to Your Vehicles

– Information Dissemination– Wayfinding– Advertising

– Curb Management

Today’s Tools

Signage, Signage and More Signage

Tomorrow’s Tools

Terminal Area

- Static Signage

- Dynamic Signage

Applications in a GT Environment

• Information

• Wayfinding

• Management

• Advertising

Challenges with GT Applications

• Cost

• Environment

• Static Nature of Curb Area

Information and Wayfinding

Dynamic Information and Wayfinding– Easily Updated– Tailored to Passenger Type

• Language

– Cost Effective

Advertising

Airport– Offset operating costs

Operator– Opportunities to advertise their services at a reasonable cost and to their audience

Management

Airports and Operators– Integration with vehicle management systems– Improved curb utilization

Summary

With the current and future strains on commercial vehicle activities, airports and operators are continually looking for ways to reduce costs, while maintaining service.

Utilization of dynamic signage is a tool that is becoming more cost effective and applicable to the GT environment.

Thank You