Innovation is going somewhere else

rui quinta // with companynov 2014

going somewhere elseinnovation are about

product, branding, service and business

Healthy SnacksChallenge

A company entering the healthy snacks market wants to develop a product for executives.

Their initial idea is to develop a portfolio of snacks that can be eaten in the office...at one’s desk...

challenge

options

going somewhere else

Healthy SnacksChallenge

A company entering the healthy snacks market wants to develop a product for executives.

Their initial idea is to develop a portfolio of snacks that can be eaten in the office...at one’s desk...

everywhereelse

not only for the obviouslook

the problem and the solution are behavioural

normally

it was not “i don’t have time”

in this case

it was“i don’t care”

in this case

everywhereelse

i took it from thereand

and generated someconcepts/ideas

not only for the obvious

we are still in the real worldwe are still real people

never forget

Great Foodand real people still want

Take better decisionsthey want to be able to

Extra timeand better timings

to have some

Eat inside or outsideto be able to

Not be worriedabout diet medical numberswhen deciding what to eat

to be able to

Saying this, who betterthan _______

provide us with themore healthy, home made, tasty food,

prepared everyday for when- ever we need to eat. And therefore, making our days less

stressfull?

who betterthan _______

understand how difficultit is to leave early in the morning without

eating because we were in a rush taking careof our kids?

who betterthan _______

make that phonecallasking us if we’ve already eaten.

as you’ve seenSo

the colorwas not green

it was red and full of omega 3 and anti oxidants :)

the namingwas not “snacks”

it was an answer to a person that we love and that cares about us

the brand typographywas not sw��y

it was written in a serif type. executive people like to express themselves in a formal way

the containerwas not visible

the food was

rui quinta // with companynov 2014rui quinta // with companynov 2014

the packagingwas not for 1

desserts are allowed and also some company to share the lunch

the servicewas not a-u-t-o-mated

Having real unemployed mothers cookingis more real, human, social and environmamental friendly

rui quinta // with companynov 2014rui quinta // with companynov 2014

the businesswas not B2C

it was B2B. Remember the fridge?

going somewhere elseas i said in the beggining, innovation is about

because we want tobut not

because people demand to.

it’s just to be differentand it’s not because

it’sbut because

it’s

Rui QuintaI’m

Managing Partner

Brand/Product/Service/Business Innovation

www.with-company.com

ProductExhibition/SpacesDesign

www.toyno.com

Co-Founder

ProductExhibition/SpacesDesign

www.toyno.com

Co-Founder

Fresh Fish

www.peixariacentenaria.pt

Co-Founder

rui@with-company.com+351 917441524

Thanks.

Innovation is going somewhere else

Business

Transcript of Innovation is going somewhere else

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