Innovation is going somewhere else

rui quinta // with companynov 2014

going somewhere elseinnovation are about

product, branding, service and business


Healthy SnacksChallenge

the


A company entering the healthy snacks market wants to develop a product for executives.

Their initial idea is to develop a portfolio of snacks that can be eaten in the office...at one’s desk...

challenge

options


going somewhere else


Healthy SnacksChallenge


A company entering the healthy snacks market wants to develop a product for executives.

Their initial idea is to develop a portfolio of snacks that can be eaten in the office...at one’s desk...



everywhereelse

look

not only for the obviouslook


the problem and the solution are behavioural

normally


it was not “i don’t have time”

in this case


it was“i don’t care”

in this case


everywhereelse

i took it from thereand


and generated someconcepts/ideas

and


not only for the obvious


we are still in the real worldwe are still real people

never forget



Great Foodand real people still want


Take better decisionsthey want to be able to


Extra timeand better timings

to have some


Eat inside or outsideto be able to


Not be worriedabout diet medical numberswhen deciding what to eat

to be able to


Saying this, who betterthan _______

So


provide us with themore healthy, home made, tasty food,

prepared everyday for when- ever we need to eat. And therefore, making our days less

stressfull?

can


who betterthan _______

So


understand how difficultit is to leave early in the morning without

eating because we were in a rush taking careof our kids?

can


who betterthan _______

So


make that phonecallasking us if we’ve already eaten.

can


as you’ve seenSo

the colorwas not green


it was red and full of omega 3 and anti oxidants :)

the namingwas not “snacks”


it was an answer to a person that we love and that cares about us


the brand typographywas not sw��y

it was written in a serif type. executive people like to express themselves in a formal way


the containerwas not visible

the food was

rui quinta // with companynov 2014rui quinta // with companynov 2014

the packagingwas not for 1

desserts are allowed and also some company to share the lunch


the servicewas not a-u-t-o-mated

Having real unemployed mothers cookingis more real, human, social and environmamental friendly

rui quinta // with companynov 2014rui quinta // with companynov 2014

the businesswas not B2C

it was B2B. Remember the fridge?


going somewhere elseas i said in the beggining, innovation is about


because we want tobut not


because people demand to.

but


it’s just to be differentand it’s not because


it’sbut because


it’s


Rui QuintaI’m


Managing Partner

Brand/Product/Service/Business Innovation

www.with-company.com

ProductExhibition/SpacesDesign

www.toyno.com

Co-Founder


Fresh Fish

www.peixariacentenaria.pt

Co-Founder



[email protected]+351 917441524

here

Thanks.

Innovation is going somewhere else

Business

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