Innovating in the changing media industry

Dieter Boen

Manager Research & Innovation

Dieter.Boen@VRT.be

@dieboen

Media market

Trends

New players

Mobile

Personalised

Social

Multiplatform

Interactive

Co-creation

Participation

2 N D R U N ( 9 - 1 2 m )

> All you can eat

> 33mio households

> No ads, 8$/m subscription

> Fixed price content buying

TV > Premium content is King…

> … data is Queen

L IVE

> Linear will get personalized

Things we do

KPI 4: Bijdrage tot nieuwe producten en/of diensten

2012 2013 2014 2015 2016

Aantal producten en/of diensten waarvan de ‘kenniscreatie’ van VRT O&I aan de basis

ligt

1 2 3 3 3

5 Operationele Doelstellingen

BIJDRAGE TOT NIEUWE PRODUCTEN / DIENSTEN

• Moeilijk te realiseren opstartjaar • Mogelijk: nieuwe interactieve internettechnologie op antenne

?

1. POP - TOP

°01 01 2012, best of both worlds:

- History in broadcast research

- Topics

- ’90 Digital TV

- ’05 File Based

- ’09 Second screen

- Multiyear research projects

- ’11: need for product innovation

- Learning by doing

PROGRAM ‘12-’14

PLATFORM

• FAST NEWS PRODUCTION

• MULTIPLATFORM PRODUCTION AND DISTRIBUTION

• AUTOMATIC ANNOTATION

PRODUCT

• CROWD SOURCING & DATA DRIVEN JOURNALISM • PERSONALISED CONTENT & INTERACTIVE EXPERIENCE

Example: Empathic project

EMPATHIC – Iedereen Beroemd

VRT ONDERZOE

K &INNOVATIE

VRT ONDERZOE

K &INNOVATIE

VRT ONDERZOE

K &INNOVATIE

Example: Stievie (before Vrt R&I)

• Live

• Live

• 36h catch-up

• Live

• 36h catch-up

• Social

• Great UX

> “compete on content, cooperate on tech & services”

> Open your organisation 2010

SPIN-OFFS

START-UPS

ACADEMIC PARTNERS

INTERNATIONAL

> Prototype fast & a lot

35

> Learn to fail

• VRT

• Stakeholders

• Competition

> Show the goods, not the slides 2012

> Involve your audience as soon as possible

deproeftuin.vrt.be

Testpanel (n=6000)

• 3.5 hours/week • 7.4 satisfaction

content • 8.0 satisfaction

application • Social: hardly used • Prepared to pay

2013

> What we do? Spin this wheel!

from fear to fun <

VERHAERT MASTERS IN INNOVATION® Headquarters

Hogenakkerhoekstraat 21

9150 Kruibeke (B)

tel +32 (0)3 250 19 00

fax +32 (0)3 254 10 08

ezine@verhaert.com

More at www.verhaert.com

VERHAERT MASTERS IN INNOVATION® Netherlands

ESIC European Space Innovation Centre

Kapteynstraat 1

2201 BB Noordwijk (NL)

Tel: +31 (0)618 12 19 19

derk.schneemann@verhaert.com

More at www.verhaert.com

MASTERS IN INNOVATION® is a platform set up by VERHAERT to train, stimulate and incubate you as

an innovator. We provide an extensive training program with different tracks and covering critical areas of new products and business innovation. Furthermore we manage the VERHAERT venturing program and organize our Innovation Day, an annual conference on best practices and insights on new products & business innovation.