05/13/2019 Jakob Söderström

Innovate Together!How Lantmännen Collaborates with Startups and Entrepreneurs

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Barley RyeWheatOat

Our base is in Northern Europe

• Lantmännen is an agricultural cooperative and Northern Europe’s leading player in agriculture, machinery, bioenergy and food.

• We are owned by 25 000 farmers, have 10 000 employees, operations in some 20 countries, and an annual turnover of SEK 45 billion.

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Chairman of the Board:Per Lindahl

CEO & Group President:Per Olof Nyman

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We operate on a worldwide market

Lantmännen’s business portfolio creates value from farmland

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Well-known brand driving growth

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Research & Innovation

2,5 MEUR per year

Focus areas

30 years50 MEUR750 projects

All universities and colleges in the

Nordic countries

Agriculture and Machinery

Food and packaging

Bioenergy and Green materials

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Lantmännen Research Foundation

A worldwide research network

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• Platform for taking ideas from theory to practice

• Started 2014

• Open for both intrapreneurs and entrepreneurs to participate

• Collaboration with innovation hubs

Lantmännen Greenhouse

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A short and intense program

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Workshop content

Development of the idea- Value proposition- Customer relationship- Business model

Education- Business development- Pitch training- Sales training- Financing,

IPR, team, etc…

Example of setup

Workshop 1

Workshop 2

Workshop 3

Workshop 4

Workshop 5

Workshop 6

Dragons’ Den

week 1

week 2

week 3

week 4

week 5

week 6

week 7

IDEA

BUSINESS MODELL

PLAN FORWARD

Dragons’ Den

• The participants presents their projects

• Evaluation and feedback from the dragons

• Conclusion of the best way forward

• A day dedicated to innovation!

Example of offers:

• We finance a continuation of the project with counterclaims for a specific performance

• We test the product in a “real” environment

• We hand out a small sum as a scholarship

• Help set up meeting with the first customer

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Head of R&D

Country MD Sweden

Head of Strategy

Head of Cerealia

Executive VP

CEOCEO Functional Foods

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Greenhouse themes

• In spring 2018, Greenhouse Agtech was conducted, which focused on digital innovations in the agriculture sector.

• In autumn 2018, we continued with a focus area, this time with the Greenhouse Foodtech, which focused on upscaling and pilot trials of food innovations.

• Example of projects:

• Surveillance of livestock for tracking health

• Digitalization of consultancy services for farmers

• Lupinta – falafel and tempeh on lupine beans

• Huj – vegan spreads and cream cheese

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Participants pitch for the dragons

Advertisement in Dagens Industri

All participants gathered

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Why are we running the Greenhouse?

• Support innovations in the agricultural and food sector

• Find and develop new business within Lantmännen

• Create collaborations, both internally and externally!

• Innovative culture: retain and develop creative employees

• Contribute to foodtech and agtech being interesting and innovative industries!

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Learnings

3. Keep Legal Affairs at an

arm's length

2. Involve key individuals in the

organization

1. Perfection is the enemy of

process

4. No ordinary KPI’s

Thank you

Jakob SöderströmInnovation and business developer

0046 72 221 25 77jakob.soderstrom@lantmannen.comlantmannen.com