INITIATIVE IS A PART OF THE ADV GROUP

Source: httphttp://www.sostav.ru/ratings/mediarating2018

2017, Sostav.ru

ADV GROUP#3 41 750 MLN RUB

MEDIA BUYING

Россия

Украина

Белоруссия

Казахстан

Азербайджан

WE ARE IN CIS AND WHERE YOU NEED US

RANK MEDIA AGENCY ACTIVITY VOLUME ($M)

1 OMD Optimum Media 23 027

2 Media Instinct 22 884

3 Starcom 22 636

4 Carat 19 790

5 Zenith 14 625

6 MEC 14 476

7 Havas Media 12 521

8 OMD Media Direction 10 997

9 Initiative 10 259

10 Vizeum 9 977

Source: Sostav Agency Report, 2018

MEDIA AGENCIES RANKED BY

SIZE

GLOBAL MEDIA AGENCIES RANKED

BY SUCCESS

RANK MEDIA AGENCY SUCCESS INDEX

1 Initiative 1,781

2 Mediacom 1,770

3 Starcom 1,488

4 Carat 1,353

5 Vizeum 1,277

Source: RECMA Global Agency Report, 2017

DEEP EXPERTISE IN ALL CATEGORIES

FMCG

TELECOM

PHARMA

FINANCE

RETAIL

ONLINE

AUTO

OTHER

1995 2005 20081998 2010 2012 2013 2014 2015 2016…

PROVEN RESULTS –

LONG-TERM PARTNERSHIP

2017

PHILOSOPHY, WAY OF WORKING AND TOOLS

Our purpose

WHY EMOTION VALUE LOYALTY

One thing that’s unavoidable.

CULTURALBRANDING

BRANDADVERTISING

Agencies

OUR BRAND PROMISE

UNIQUE BREAKTHROUGH TECHNOLOGIES

CONSUMER

TARGET NOT SOC-DEM

BUT REAL SHOPPERSVALIDATED BY AUDITORS AND MEDIASCOPE

ROMI - HIGHER BY 8,5%PROVEN BY REAL CAMPAIGNS OF REAL CLIENTS

OWNED-EARNED-PAID ORCHESTRATED IN

ONE HOLISTIC

ECOSYSTEM

BUYING POWER

WE ARE SKILLED AT HELPING

CLIENTS MANAGE THE COMPLEX LANDSCAPE

PROVEN RESULTS AND REPUTATION

92%OF BUYING VOLUME IS

SUPERVISED BY INTERNATIONAL AUDITORS COMPANIES

GOLD

BRONZE

SILVER

Nomination: BEAUTY AND HEALTHProject: AXE CIBERSPORTAdvertiser: UNILEVER

Nomination: BEAUTY AND HEALTHProject: DOVE DRY SHAMPOOAdvertiser: UNILEVER

Nomination: FOODSTUFFSProject: EPICA AT SHOW «TANZY» TNTAdvertiser: EHRMANN

INITIATIVE`sRESULTSIN2018

WHAT INITIATIVE AGENCY CAN BRING TO THE TABLE

ADVANTAGE THROUGH TECHNOLOGY

ADVANTAGE THROUGH SUPERIOR TALENT

ADVANTAGE THROUGH VOLUME &

TRANSPARENCY