Source: IGS Mobile Survey 2013 Survey demographics: 25,601 respondents and 43 countries

BYODLINES BETWEEN BUSINESS AND PRIVATE LIFE ARE BLURRED

USE PRIVATE DEVICE FOR BUSINESS

ACCESS TECHNOLOGY INFORMATION

37% 41%

TABLET PHONE

48% 57%WEEKENDS AFTER BUSINESS

HOURS

BUYS ON MOBILE

LOVES VIDEO

56% 73%

TABLETPHONE

MAKES PURCHASES WITH THEIR MOBILE

DEVICE

TABLET2012

NOW

66%

90%

VIDEO USAGE

PHONE

61%

67%

IS VERY ENGAGEDWHICH OF THE FOLLOWING ACTIONS HAVE YOU EVER TAKEN AS A RESULT OF SEEING

ADVERTISING OR A PROMOTION?

$$$

RESEARCHED A PRODUCT /

SERVICE (ONLINE)

PURCHASED A PRODUCT /

SERVICE (ONLINE)

RECOM-MENDED A

PRODUCT / SER-VICE TO A FRIEND

CLICKED / INTERACTED

WITH THE ADVERT

$

51.30%

33.18%29.78%

24.78%26.25%

20.69% 19.92%

11.56%

...IS ALWAYS ONTHE TECH MOBILE USER