Infographic: Mobile user is always on
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Source: IGS Mobile Survey 2013 Survey demographics: 25,601 respondents and 43 countries BYOD LINES BETWEEN BUSINESS AND PRIVATE LIFE ARE BLURRED USE PRIVATE DEVICE FOR BUSINESS ACCESS TECHNOLOGY INFORMATION 37 % 41 % TABLET PHONE 48 % 57 % WEEKENDS AFTER BUSINESS HOURS BUYS ON MOBILE LOVES VIDEO 56 % 73 % TABLET PHONE MAKES PURCHASES WITH THEIR MOBILE DEVICE TABLET 2012 NOW 66 % 90 % VIDEO USAGE PHONE 61 % 67 % IS VERY ENGAGED WHICH OF THE FOLLOWING ACTIONS HAVE YOU EVER TAKEN AS A RESULT OF SEEING ADVERTISING OR A PROMOTION? $ $ $ RESEARCHED A PRODUCT / SERVICE (ONLINE) PURCHASED A PRODUCT / SERVICE (ONLINE) RECOM- MENDED A PRODUCT / SER- VICE TO A FRIEND CLICKED / INTERACTED WITH THE ADVERT $ 51.30% 33.18% 29.78% 24.78% 26.25% 20.69% 19.92% 11.56% ... IS ALWAYS ON THE TECH MOBILE USER
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Transcript of Infographic: Mobile user is always on
Source: IGS Mobile Survey 2013 Survey demographics: 25,601 respondents and 43 countries
BYODLINES BETWEEN BUSINESS AND PRIVATE LIFE ARE BLURRED
USE PRIVATE DEVICE FOR BUSINESS
ACCESS TECHNOLOGY INFORMATION
37% 41%
TABLET PHONE
48% 57%WEEKENDS AFTER BUSINESS
HOURS
BUYS ON MOBILE
LOVES VIDEO
56% 73%
TABLETPHONE
MAKES PURCHASES WITH THEIR MOBILE
DEVICE
TABLET2012
NOW
66%
90%
VIDEO USAGE
PHONE
61%
67%
IS VERY ENGAGEDWHICH OF THE FOLLOWING ACTIONS HAVE YOU EVER TAKEN AS A RESULT OF SEEING
ADVERTISING OR A PROMOTION?
$$$
RESEARCHED A PRODUCT /
SERVICE (ONLINE)
PURCHASED A PRODUCT /
SERVICE (ONLINE)
RECOM-MENDED A
PRODUCT / SER-VICE TO A FRIEND
CLICKED / INTERACTED
WITH THE ADVERT
$
51.30%
33.18%29.78%
24.78%26.25%
20.69% 19.92%
11.56%
...IS ALWAYS ONTHE TECH MOBILE USER
