Post on 17-Jun-2015
description
Anticipating an Ambitious Analytics Project:
1. 2. 3. STEPS TO PREPARE
By C
ynthia Clark and
Lorri Cosentino
Business analytics projects often fail and the reasons are straightforward: People get too ambitious with their objectives, try to implement too many solutions simultaneously, and push the organization into something for which they’re not yet ready.
Srividya Sridharan, senior analyst for customer insights professionals at Forrester, outlines three steps before embarking on an ambitious analytics project:
1to1 ®
mediaa division of Peppers & Rogers Group
11. Understand
Your Starting Point:
Organizations should determine their level of analytics maturity to make sure they’re able to take on the designated project. 3The sole purpose of
this venture should be developing proof of
concepts and trying out analytics methodologies
on a smaller scale before embarking on a
business-wide initiative.
3. Create A Virtual Analytics
Innovation Lab:
To read more, go to: “Four Ambitious Analytics Projects for 2014”
2Any organization
embarking on a project
that will require new
analytics methods needs
to first test the system to
make sure it delivers the
needed results.
2. Set asideAn Experimentation
Budget:
Data Analytics