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While there’s plenty of talk about the growing role that data analytics is playing in mergers and acquisitions, we wanted to assess how important it is-from the perspective of corporate leaders. That’s what this survey is all about. For this issue, we surveyed 500 corporate leaders (director–level or above) at U.S. companies with over $10 million in annual revenue, about analytics. Below we’ve shared some high–level survey results, on everything from where and how analytics is being used in the deal making process, what role analytics may play in the future and much more. One thing is clear: Analytics is already playing a role, and for most, they’re just getting started.

Deloitte M&A focus on: Analytics

This publication contains general information only, and none of the member firms of Deloitte Touche Tohmatsu Limited, its member firms, or their related entities (collective, the “Deloitte Network”) is, by means of this publication, rendering professional advice or services. Before making any decision or taking any action that may affect your business, you should consult a qualified professional adviser. No entity in the Deloitte Network shall be responsible for any loss whatsoever sustained by any person who relies on this publication.

As used in this document, “Deloitte” means Deloitte & Touche LLP, a subsidiary of Deloitte LLP. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting.

Copyright © 2016 Deloitte Development LLC. All rights reserved. Member of Deloitte Touche Tohmatsu

Is anybody actually using data analytics in M&A?Yes! In fact, a majority of the companies surveyed are using technology-driven data analytics.

Where does it matter most?Survey respondents indicated that data analytics is most used in the strategy development phase – but other areas rely on it heavily as well.**Multiple answers allowed

How exactly is analytics being used? Respondents are using data analytics primarily in analyzing customers and markets, and workforce/compensation issues.**Multiple answers allowed

What role could analytics play in the future?The leaders we surveyed strongly indicated that data analytics could be very or somewhat important over the next three years.

Stages of the M&A lifecycle where using data analytics is most valuable

We have increased our use of analytics somewhat

We have increased our use of data analytics significantly

We haven’t changed our use of data analytics

We have decreased our use of data analytics somewhat

Yes, it’s a core component of our M&A analysis

Yes, in select areas of our M&A analysis

No, but considering it

No

Don’t know/Not sure

Is analytics usage on the rise – or is it declining?The survey results indicate that analytics usage is increasingly used as a tool in the deal making process.

34%

30%

17%

1%

40%

28%

12%

9%

11%

64%Strategy development

49%Target screening

47%Integration

42%Due dilligence

40%Transaction execution

21%Divestiture

Analysis of customers and markets

Analysis of workforce and compensation

Vendor analysis

Analysis of contracts and legal agreements

Analysis of intellectual property

Analysis of plant, machinery and real estate

Synergy identification and sizing

64 %

55

43

41

38

37

35

%

%

%

%

%

%

61%

Very important

Somewhat important

A little important

Not important at all

Don’t know/not applicable

22%

5%

2%

9%

@DeloitteMnA

www2.deloitte.com/us/mergers-and-acquisitions