Post on 13-Feb-2018
Influencer Marketing: Turning
Housewares Consumers into Marketers
WOMEN MAKE THE WORLD GO ROUND
2
% o
f Wom
en
Traditional Advertising
Women like Her
% o
f Wom
en
Traditional Advertising
Women like Her
What Do Your Favorite Bloggers Inspire You to Do?
0%
10%
20%
30%
40%
50%
60%
70%
80%
Try Something
New
Share Information
with Friends & Family
Purchase a New Product
Share My Own Personal Story/
Experience
0%
10%
20%
30%
40%
50%
60%
70%
80% 35-45
45-55
55-65
Previous Experience
Recommendations from Family/Friends
Makes Me Laugh/Has Sense
of Humor
Teaches Me Something/
Tutorials
Influence Changes with Age
On Which Social Media Channels Do You Follow Bloggers?
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Facebook Instagram Pinterest Twitter YouTube Snapchat
35-45
46-55
56-65
“With the holidays coming up, the Ziploc® Brand
Vacuum Sealer System will come in handy even more.”
- Belle, Influencer
“Life is full of adventure and adventures can
be dirty.”
- Lori, Influencer
“Since I started using the product I have been
#laundryredefined and I am loving it!”
- Lorena, Influencer
Top 3 Challenges for Influencer Marketing in 2017: • Determining ROI • Choosing Provider • Determining Where Influencer Marketing
Fits in Marketing Mix
State of Influencer Marketing 2017, Linqia
Why Do I Have to let Consumers Do my Job?
Brand Manager
@ V N In s i g ht s
Because She Knows You Don’t Like Her
@ V N In s i g ht s
% o
f Wom
en
Traditional Advertising
Women like Her
Partners
@VNInsights follow us!
STEPHEN REILY, Founder
vibrantnat ionins ights.com in fo@vibrantnat ion.com