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Industry Insights: How Chipotle Drives In-Store Purchase Conversion with Mobile Engagement

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A G E N D A

Jack Philbin, CEO

Trends, Growth & ROI

Kam Bozich, Senior Digital

Marketing Technology Manager

Chipotle Mobile Program

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Vibes empowers brands to engage 1:1 with today's

hyper-connected, mobile consumers at scale.

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P R O U D L Y T R U S T E D B Y

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Mobile engagement

mobile

display

adsrich

Media adsapps

mobile web

experiences

m-commerceMobile

Media buys

mobile wallet

marketing

QR

codes

SMS MMS

mobile

database

loyalty

program

activation

service

alerts

targeting &

segmentation

push

notifications

Programmatic

(RTB)

service

apps

mobile

coupons

mobile wallet

advertising

Mobile apps Mobile

advertising

transactional

messaging

T H E M O B I L E L A N D S C A P E

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V I B E S M O B I L E E N G A G E M E N T P L A T F O R M

Verizon • ATT

T Mobile • Sprint

60+ US Carriers

S M S / M M S2

00

52

01

22

01

62

01

7

Apple

Google

Samsung

W A L L E T

Facebook Messenger

WhatsApp

WeChat

M E S S A G I N G

Messaging +

Wallet

I N T E R N A T I O N A L

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Payment

Loyalty, Tickets & Offers

Boarding Pass

1

3

2

3

2

1

W H A T I S M O B I L E W A L L E T

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I N V O L V E M E N T W I T H L O Y A L T Y P R O G R A M S

Source: Vibes 2017 US Mobile Consumer Report

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C H A N G E I N P E R C E P T I O N S O F B R A N D D U E T O D I G I T I Z E D L O Y A L T Y C A R D S

Source: Vibes 2017 US Mobile Consumer Report

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A C T I VAT I N G M O B I L E G I F T G U I D E T O S H O W C A S E

F E AT U R E D P R O D U C T S

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T E X T M E S S A G I N G T O M O B I L E W A L L E T

Text messaging to

current subscribers

Gift guide experience

landing page

Mobile wallet offer (varies

based on timing/segment)

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T H E A P P R O A C H H A S B E E N S U C C E S S F U L S O F A R

1/4

Mobile

members

have no email

on file

2x

Average lift in

redemption

using mobile

wallet

24%

Average lift in

revenue for

each

mobile

member

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See it in Action

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S A V O R W A V S M O B I L E D E L I V E R Y B R A N D C A M P A I G N

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S A V O R . W A V S

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C H I P O T L E M E T R I C S

833%SUB GROWTH

67%REDEMPTION

RATE

9%LIFT IN

REDEMPTION

42%AVG APPLE

WALLET INSTALL

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Q&A