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Industry Insights: How Chipotle Drives In-Store Purchase ... · ©Vibes All rights reserved....
Transcript of Industry Insights: How Chipotle Drives In-Store Purchase ... · ©Vibes All rights reserved....
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Industry Insights: How Chipotle Drives In-Store Purchase Conversion with Mobile Engagement
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A G E N D A
Jack Philbin, CEO
Trends, Growth & ROI
Kam Bozich, Senior Digital
Marketing Technology Manager
Chipotle Mobile Program
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Vibes empowers brands to engage 1:1 with today's
hyper-connected, mobile consumers at scale.
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P R O U D L Y T R U S T E D B Y
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Mobile engagement
mobile
display
adsrich
Media adsapps
mobile web
experiences
m-commerceMobile
Media buys
mobile wallet
marketing
QR
codes
SMS MMS
mobile
database
loyalty
program
activation
service
alerts
targeting &
segmentation
push
notifications
Programmatic
(RTB)
service
apps
mobile
coupons
mobile wallet
advertising
Mobile apps Mobile
advertising
transactional
messaging
T H E M O B I L E L A N D S C A P E
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V I B E S M O B I L E E N G A G E M E N T P L A T F O R M
Verizon • ATT
T Mobile • Sprint
60+ US Carriers
S M S / M M S2
00
52
01
22
01
62
01
7
Apple
Samsung
W A L L E T
Facebook Messenger
M E S S A G I N G
Messaging +
Wallet
I N T E R N A T I O N A L
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Payment
Loyalty, Tickets & Offers
Boarding Pass
1
3
2
3
2
1
W H A T I S M O B I L E W A L L E T
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I N V O L V E M E N T W I T H L O Y A L T Y P R O G R A M S
Source: Vibes 2017 US Mobile Consumer Report
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C H A N G E I N P E R C E P T I O N S O F B R A N D D U E T O D I G I T I Z E D L O Y A L T Y C A R D S
Source: Vibes 2017 US Mobile Consumer Report
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A C T I VAT I N G M O B I L E G I F T G U I D E T O S H O W C A S E
F E AT U R E D P R O D U C T S
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T E X T M E S S A G I N G T O M O B I L E W A L L E T
Text messaging to
current subscribers
Gift guide experience
landing page
Mobile wallet offer (varies
based on timing/segment)
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T H E A P P R O A C H H A S B E E N S U C C E S S F U L S O F A R
1/4
Mobile
members
have no email
on file
2x
Average lift in
redemption
using mobile
wallet
24%
Average lift in
revenue for
each
mobile
member
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See it in Action
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S A V O R W A V S M O B I L E D E L I V E R Y B R A N D C A M P A I G N
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S A V O R . W A V S
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C H I P O T L E M E T R I C S
833%SUB GROWTH
67%REDEMPTION
RATE
9%LIFT IN
REDEMPTION
42%AVG APPLE
WALLET INSTALL
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Q&A