Impact of social media

Organizations have been hugely impacted by

the social media revolution. Social Media has

broken the stereotypes of power dynamics and

has created a shift in traditional communication

approach, which has put executives in not so

pleasant situation.

Let’s see what skill set leaders of tomorrow

must have in this social age!

Skill # 1 – Learn to create compelling content

Why it is needed?

Leaders must learn to create

compelling content – Smart Videos,

Info graphics and they should not

have any inhibitions when it comes

to creating/sharing content online.

This makes the person more open

and collaborative.

Skill # 2 – Become more conversational

Why it is needed?

Leaders should be more

participative on social platforms

and redistribute the content more

often. On social media the ability

to push the message to a larger

audience is needed which

increases the influence.

Skill # 3 – Understand information consumption pattern

Why it is needed?

Executives should know what

information to receive and what not,

they should also know the context

of the content as per the social

platform, thereby not disturbing the

audience interests.

Skill # 4 – Leaders as Tutors

Why it is needed?

Leaders must develop a culture of

sharing their knowledge of content

sharing on social media with their

peers and subordinates which will

give rise to a practice of learning

and dynamism together.

Skill # 5 – Think as an Analyst

Why it is needed?

Now leaders are expected to stay

abreast of emerging trends/tools in

social media world and analyze how it

will impact the organization for

ensuring proactive decision making.

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