Post on 20-Aug-2015
Increase Your Landing Page Conversion Rate with Embedded
Video
From Kirsten Weisenburger’s blog @ blog.dacgroup.com
Wednesday, August 14, 2013
You’ve heard it a gazillion times:
You have mere seconds to convert users who arrive on your landing page
You know the drill…
…build landing pages with no extraneous copy
…drive to a bold form and call to action
…get them to convert fast
So why would you ask your visitors to pause for 30 seconds and watch a video on your landing page?
A whole bunch of reasons actually….
Best of breed are doing it, and getting results
Why video? Reason #1:
Best of breed are doing it, and getting results
Retail case studies: “Users who stay to watch a video are more likely to purchase!”
Why video? Reason #1:
Wouldn’t you rather watch than read?
Your product or service needs to be explainedMinimizing a users’ effort will improve conversion
Why video? Reason #2:
Videos make you memorable
When someone is jumping between search results, you want them to remember you
Why video? Reason #3:
VS.
Videos make you memorable
A short engaging video will keep visitors around longer and will help them remember your product or service over the long term
Why video? Reason #3:
Videos increase conversion
…when done ‘right’!
Why video? Reason #4:
Here’s how to do it right…
Keep it short
◦ 30-60 seconds
Feature only your video & conversion element
◦ Simplify. Remove everything but the video and the form
Here’s how to do it right…
Minimize text
Use infographics instead of text
Show your product in action
Encourage social sharing
Here’s how to do it right…
Tell people what you want them to do
◦ At least two calls to action – one on the page, one at the end of the video
Tell a story – it’s not an infomercial
◦ It should be fresh and memorable so you are awarded the users’ time
DAC Group is in the business of conversion
optimization. If we cannot help you to convert clicks to
sales, if we cannot help you to convert visitors to your
site into sales and if we cannot help to drive traffic for
future sales, then we are failing you as an agency
partner….
For more information contact:Greg Wells, Business Development DirectorT 914.618.7111 E gwells@dacgroup.com
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