IncPot: Social Media Analytical Center

Post on 24-May-2015

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Future of advertising is in utilizing the Mechanics & Dynamics of the online conversations in order to create buzz, attention and interest on arena where we are not interrupting conversations but contagiously igniting them. We constantly help brands to turn social media into strategic insights and help them develop operational intelligence and situational awareness.

Transcript of IncPot: Social Media Analytical Center

Social Media Analytical Centre

We give Meaning to the conversations and Enhancethem With meaningful Insights

We Bridge the GapBetween Brands and Customers.

Through our engagement consolewe let you connect and talk to the Customers thereby improving

Dialogue & Participation

We Measure & Compare the

Performance

Our Account Analytics lets you measure the performance of your Facebook, Twitter profile and Google analytics at one place.It also allows you to compare Your performance against your Competitor.

IncPot Brand Management at GLANCE

DATA SHEET

Dashboard• Most comprehensive dashboard• Track predefined keywords• Detailed audience demographics• Get quick trend snapshots• Alexa Rank of sites & blog sources• Clickable drill down functionality

Automated Intelligence• Each message classified as sales, Ads, etc.• Classification of medium into blogs, twitters

etc.• Identify key brand influencers• 80% accurate sentiment classifier• Country, language, gender etc. filtering

Monitoring• 360° brand monitoring• Brand Influence and Engagement

Score• Key influencers monitoring• Key competitor tracking• Monitor Industry trends• Brand related keyword

Deep dive into IncPot Brand Management

Submit basic set of keywords that you want to track. Virtually No limit on the keywords list.

Creating Social Media Dashboard Profile never been so easy

Users can easily define their business needs through simple keyword combination.

Set Filters using easy to understand logic.

Exact Match Control to reduce spammy result.

Monitoring the performance of the dashboard made simpleUsers can view the performance of keywords in single

click.

Quick Preview dashboard that gives users immediate trend in the social media buzz.

In addition, Quick Preview dashboard shows which keyword is bringing more results on one click.

Share the Social Media Dashboard with your team members and provide different access levels to the analytical dashboard.

Email Alerts on mission critical buzz trend made simpleUsers can define the alert condition and receive mails

when the alert is triggered.

Use the IncPot Alert Management Console to define the condition of ALERT and frequency on which to receive the Emails.

Easy to follow Email Alerts

Creating Advance Monitoring Target

Add more target to the social media dashboard profile for relevance.

Add specific region to filter out the conversation from the respective region.

Add specific Facebook Pages and Twitter profiles to track their conversation.

IncPot also allows user to submit customer website for tracking. One of the few functions provided only by IncPot

All about IncPot Monitoring Dashboard

All you need to know about the Buzz TrendIncPot basic dashboard is all about who and how

people are talking about the brand.

Interactive HTML 5 graphs to play around the buzz trend graph.

One Click action button to view all the conversation at that particular date.

Top view demographics of the people talking/mentioning the keywords.

Sentiment | Region | Age

Most of the conversations are positive or neutral. Nothing negative has been tracked.

Conversation Sentiments

71% of people who are talking to/about you are males.

Gender

Maximum people talking to/about you fall under age bracket of 26-35 years.

Age Break-up

All you need to know about the Buzz TrendIncPot basic dashboard gives your strategic insights to

facilitate business decisions.

Get to know more about the Buzz Trend

IncPot goes beyond the basic analysis.

View the overall authority/popularity of the blogs, forums, news site mentioning the brand.

Get to know more about the gender and age preferences of the people talking about the brand.

Powerful control way to play around the dashboardIncPot’s filter option is best way to slice the data

Choose from wide variety to filter your social media data.

Filter out only the relevant social media platform that you are interested in.

Powerful SUB QUERY? to filter out any keywords out of whole social media data.

Choose specific Data Range

User can also download all the data in excel format or jpeg format. In addition to this, user can download the report in PDF format.

Get more intelligence from the dashboard

IncPot Analytics delivers actionable insights

Get the trend in the automatically TAGGED conversation. PROMOTIONAL | SALES LEAD | SUGGESTIONS

Identify the most popular platform where people are most active.

Analyze the type of websites mentioning the brand.

View the TOP website reference.

Know who are talking about the brands?

IncPot Audience Intelligence provides list of influencers

View the list of key influencers and their details. Download the data for further purpose. (This module can be integrated with Enterprise’s CRM system)

The best way to manage social conversation

IncPot Message management is the proven technique in the industry.

Assign messages to team members for response.

Tag the messages for grouping similar messages

Over-ride the sentiment which will improve the classifier

Highlight the messages to leave an important note

Respond to messages from the IncPot Console itself immediately or schedule for future publishing.

More action control for responding to the messages.

IncPot Engagement and WorkflowHow to leverage all the insights provided by

IncPot?

?

All in one platform engagement console

IncPot Engagement console provides all in one dashboard to interact with the messages and follow up the lead.

User can create their own work space and conversation channels as desired.

Easy to use engagement console builder which allows user to add and create their own conversation tabs.

The engagement console is unique for each member of the team.

Proven and Tested workflow to manage conversationIncPot Workflow has been extensively used by a customer

support team to test its stability and reliability.

User can view all the messages assigned and keep track of the conversation.

User can create response form to keep an audit of all the messages response.

User can download the AUDIT report for reporting.

Competitive

Analysis

IncPot gives an easy comparison of brands and their online reputation

IncPot for the Competitive edge

For more Information:

Contact sneh@webenza.com