Post on 13-May-2015
description
Inbound Marketing with SugarCRM
Jeanne Hopkins@jeannehopkins
Clint Oram@sugarclint
Questions
Outbound vs. Inbound MarketingHubSpot OverviewHubSpot Leads with SugarCRMCRM Made SimpleSugarCRM DemoSales AutomationQuestions!
3
Outbound Marketing
Outbound Marketing Is Dead
800-555-1234AnnoyingSalesperson
How to Put All the Pieces Together?
d.j.k. on flickr
HubSpot Can Help
All-in-one Marketing SoftwareOver 4,000 customers in 4 years~200 employees, lots of MIT grads
HubSpot is an Inbound Marketing System
GET FOUND
CONVERT
ANALYZE
QUALIFIED TRAFFIC
SALES
SEO, Blog, Social Media, Content Creation
Landing Pages, Lead Nurturing &Intelligence
Marketing Analytics
Get Found
Convert
CMS Blog SEOSocial Media
Monitoring
Social Media Analysis
Analytics Marketing Automation Mobile Support
Ektron WordPress SeoMoz Tweet
Deck Radian6 GoogleAnalytics Marketo Coder On Your
Own
Unique Positioning
Leads in HubSpot link to SugarCRM
11
HubSpot Lead Intelligence in SugarCRM
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Reports, Lead Views, Dashlets
13
Closed Loop Marketing in HubSpot
14
The HubSpot Software Methodology
Tools to Get FoundTools to ConvertTools to Analyze
Educational ResourcesOnboarding Program
15
CRM Made Simple
Clint Oram, CTO & Co-founder
Increase Sales Productivity
shortened our sales cycles by 20 percent & increased our new business by 15
Massimiliano Pianigiani, Sales Director, Mia Energia
productivity gains of 30-
Erica Vorsay, General Manager, Trans-Tasman Business Circle
team has increased productivity by 30 percent while our customer service team has improved itsresponse time by 50 percent
Mahzan Miskam, Head of Information Communication Technology, UEM Land Group
Agenda
CRM for you
SugarCRM& HubSpot
Demo
CRM
Customer Relationship Management
CRM
CRM is about Customers
CRM
CRM is about Growing andRetaining Customers
Lead to Cash
Lead to Cash
For You, The Business Manager Who Needs To
Distribute the right leads, right away
Better organize sales process
Automate customer interactions
Get visibility into your pipeline
Gain & retain more customers
BusinessThe growing CRM company
$46M in financing from NEA, DFJ, and Walden Intl.
Founded April 2004; 135 Employees; Cupertino, CA
Market Traction7,000+ customers in 70+ countries
700,000+ users on 65,000+systems
220+ partners on five continents
Growth/MomentumCash flow positive
Over 52% billings growth FY 2010 vs FY 2009
More than 2,200 new customers in FY 2010
CRM Made Simple
Leads in HubSpot link to SugarCRM
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HubSpot Lead Intelligence in SugarCRM
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Sugar 6 Demo
Sales Automation
Customize sales stages
Team selling
Forecasting
Products, quotes, contracts
Sales process automation
In SummaryCRM is about Growing and Retaining Customers
From leads to cashKeep on track with your sales dealsGet visibility into your pipeline
SugarCRM & HubSpot TogetherDeliver best-in-class inbound marketingWith award-winning CRM made simpleGiving you a flexible, intuitive and open business solution
Thank you!
@sugarclint