Inbound Marketing with SugarCRM

Jeanne Hopkins@jeannehopkins

Clint Oram@sugarclint

Questions

Outbound vs. Inbound MarketingHubSpot OverviewHubSpot Leads with SugarCRMCRM Made SimpleSugarCRM DemoSales AutomationQuestions!

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Outbound Marketing

Outbound Marketing Is Dead

800-­555-­1234AnnoyingSalesperson

The Next 50 Years

How to Put All the Pieces Together?

d.j.k. on flickr

HubSpot Can Help

All-in-one Marketing SoftwareOver 4,000 customers in 4 years~200 employees, lots of MIT grads

HubSpot is an Inbound Marketing System

GET FOUND

CONVERT

ANALYZE

QUALIFIED TRAFFIC

SALES

SEO,  Blog,  Social  Media,  Content  Creation

Landing  Pages,  Lead  Nurturing  &Intelligence

Marketing  Analytics

Get  Found

Convert

CMS Blog SEOSocial  Media  

Monitoring

Social  Media  Analysis

Analytics Marketing  Automation Mobile Support

Ektron WordPress SeoMoz Tweet

Deck Radian6 GoogleAnalytics Marketo Coder On  Your  

Own

Unique Positioning

Leads in HubSpot link to SugarCRM

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HubSpot Lead Intelligence in SugarCRM

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Reports, Lead Views, Dashlets

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Closed Loop Marketing in HubSpot

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The HubSpot Software Methodology

Tools to Get FoundTools to ConvertTools to Analyze

Educational ResourcesOnboarding Program

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CRM Made Simple

Clint Oram, CTO & Co-founder

Increase Sales Productivity

shortened our sales cycles by 20 percent & increased our new business by 15

Massimiliano Pianigiani, Sales Director, Mia Energia

productivity gains of 30-

Erica Vorsay, General Manager, Trans-Tasman Business Circle

team has increased productivity by 30 percent while our customer service team has improved itsresponse time by 50 percent

Mahzan Miskam, Head of Information Communication Technology, UEM Land Group

Agenda

CRM for you

SugarCRM& HubSpot

Demo

CRM

Customer Relationship Management

CRM

CRM is about Customers

CRM

CRM is about Growing andRetaining Customers

Lead to Cash

Lead to Cash

For You, The Business Manager Who Needs To

Distribute the right leads, right away

Better organize sales process

Automate customer interactions

Get visibility into your pipeline

Gain & retain more customers

BusinessThe growing CRM company

$46M in financing from NEA, DFJ, and Walden Intl.

Founded April 2004; 135 Employees; Cupertino, CA

Market Traction7,000+ customers in 70+ countries

700,000+ users on 65,000+systems

220+ partners on five continents

Growth/MomentumCash flow positive

Over 52% billings growth FY 2010 vs FY 2009

More than 2,200 new customers in FY 2010

CRM Made Simple

Leads in HubSpot link to SugarCRM

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HubSpot Lead Intelligence in SugarCRM

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Sugar 6 Demo

Sales Automation

Customize sales stages

Team selling

Forecasting

Products, quotes, contracts

Sales process automation

In SummaryCRM is about Growing and Retaining Customers

From leads to cashKeep on track with your sales dealsGet visibility into your pipeline

SugarCRM & HubSpot TogetherDeliver best-in-class inbound marketingWith award-winning CRM made simpleGiving you a flexible, intuitive and open business solution

Thank you!

@sugarclint